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Misha the Bear, Russias Beloved Olympic Mascot

By DMO Affiliate
The mascot of the 1980 Summer Olympic Games in Moscow was Misha the bear, still fondly remembered by Russians today. A marvel of Olympic marketing, the chubby iconic bear was designed by Viktor Chizhikov. WSJs Lukas Alpert reports.
Misha the Bear, Russias Beloved Olympic Mascot




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