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fishbat Unveils 4 Ways Facebook Paper Could Revive the Social Networks Dwindling User Base

  (February 12, 2014)
fishbat Unveils 4 Ways Facebook Paper Could Revive the Social Networks Dwindling User Base

Bohemia, NY (PRWEB) February 12, 2014

fishbat, a leader in Long Island advertising agencies, divulges the reality of Facebook Paper and how it could help spark interest in the social network, which has seen a mass exodus of teens in recent months.

According to a February 3rd article from TIME titled "Facebooks Paper App for iPhone is the Future of Facebook," Facebook recently launched a new iPhone app called Paper. Facebook Paper, though a subsequent app, is your entire Facebook, but in a fresh new format. Users can do almost everything in Paper, except play games, check events or create lists. Instead, this format focuses on exposing industry experts and news stories that are carefully selected by actual editors at Facebook.

When first downloaded, the article says users are given a quick tutorial of how to use the app. After the tutorial, users are encouraged to follow certain sections of Facebook Paper. Each section speaks to a certain community, and features news stories and experts from industry leaders.

Justin Maas, the vice president of client relations at fishbat, a leader in Long Island advertising agencies, says Facebook Paper has the potential to revive Facebook and spark interest in the social network again. Many users, especially teens have been leaving Facebook, Maas says. The network has tried to produce new services and products to entice users to stay. Unfortunately, none have yet to really receive a positive response from people. Facebook Home and Poke both failed, but Paper has the ability to really encourage users to pay more attention to their Newsfeeds. Instead of being influenced by ads or post popularity, all news stories and Newsfeed updates are listed in real time. Its like a tool for users to discover news stories and other sorts of updates without being blasted with ads and stories based on what your friends like. Facebook Paper could really bring people back to use the platform.

Maas lists four reasons why Paper could help spark interest in Facebook again.

  •     The interface is modernized and easy to navigate. While some users may be less receptive to the idea of a horizontal scroll, Facebook Paper is extremely easy to navigate once you complete the first automatic tutorial, Maas says. Everything flows and Paper is a beautiful alternative to the actual Facebook iPhone app. Facebook has become a complicated app, this simplifies it.
  •     Less clutter in Newsfeeds. Without posts from games, third party apps and advertisers, its a lot easier to view your Newsfeed and interact with people you know, Maas explains.
  •     Less ads and sponsored stories from Facebook. Users are not bombarded by ads or posts from brands that their friends follow, he says. This drove users away. Instead, Paper gives users more of a natural experience. It could bring people back to use the platform.
  •     More insight into popular news stories and posts by industry experts. With these new sections, Paper allows users to read more about top news stories and discover industry leaders that they might be interested in, Maas explains. Instead of reading a Newsfeed hand crafted by a Facebook algorithm that uses popularity to list content, Paper gives you all the news you want, chosen by, what seem to be, human editors. This will give people more reason to use the platform as well.

fishbat is a full-service Long Island marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.


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