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Zynga's Hit It Rich! Slots Launches Worldwide on Google Play

(May 12, 2014)

SAN FRANCISCO, May 12, 2014 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), a leading social game developer, today announced that Hit It Rich! slots is now available worldwide on Google Play, giving consumers more options for how, when and where they play their favorite slots game. Hit It Rich!, already available for free download on iPhone, iPad and on the Web, is currently one of the most popular Casino game on Apple's App Store and has the world's largest portfolio of branded social slots games.



Hit It Rich! is part of Zynga's Casino franchise, which also includes Zynga Poker and Riches of Olympus, both of which provide consumers with an authentic, free-to-play social casino experience. 



"By blending the look and feel of real slot machines with iconic entertainment brands and free-to-play, social gaming elements, Hit It Rich! delivers consumers an authentic entertainment experience that mirrors the fun people have in real casinos around the world," said Joe Kaminkow, Chief Game Designer for Hit It Rich!, Zynga. "By bringing this true-to-life slots experience to the Web, iPhone, iPad and now Google Play, consumers now have the freedom to play their favorite branded slots games however and wherever they want."


With beautiful artwork, realistic sounds, high-quality slots mechanics, bonus games, challenge modes, social gifting and multimedia content, Hit It Rich! is a free social slots game that brings the experience of a real-world casino to life. The game includes the same iconic branded slots games that were previously exclusive to the casino floor, including:





  • FarmVille 2 slots game featuring the same animals and crops players know and love from Zynga's FarmVille franchise


  • The kooky and spooky Elvira, Mistress of the Dark


  • America's favorite downhome, duck-calling family from A&E Network®'s Duck Dynasty®


  • Film classic The Wizard of Oz, currently celebrating its 75th anniversary


  • Hearst Holdings, Inc., and its beloved Beetle Bailey and Blondie characters


  • Judgement day is here in the battle against the machines with The Terminator and The Terminator 2


  • The walking, talking antics of Ted the teddy bear, the highest grossing R-rated original comedy of all time


  • HBO®'s Sex and the City®, featuring a stiletto-filled, fabulous adventure with Carrie, Miranda, Samantha, Charlotte and, of course, Mr. Big!



"Launching a Sex and the City social slot game with Zynga's Hit It Rich! was a perfect opportunity to provide fans with a platform to continue engaging with the show in a way that celebrates friendship, fashion and fun in the same spirit as the series," said Josh Goodstadt, Vice President of HBO Global Licensing. "We're very excited that even more fans of the show will be able to play the game as it continues to roll out on new mobile platforms." 



Since launching in October 2013, consumers have immersed themselves in the casino-like experience offered by Hit It Rich!, collectively spinning their way to nearly 270 billion coins each day. Additionally, players rack up an average of 40 million spins and send more than 250,000 gifts to their friends via social channels in the game daily. Players log on to Hit It Rich! slots an average of three-and-a-half times per week – roughly once every two days – and spend a collective 70,000 hours in the game each day. A recent Hit It Rich! player survey generating more than 21,000 responses revealed that:




  • Nearly one-third of players (30 percent) start their day with Hit It Rich!, while 31 percent end their day with the game and play before bed


  • Almost one-fifth (19 percent) of players play Hit It Rich! continuously throughout the day, while 14 percent admit to playing while at work


  • The top two reasons people reported playing Hit It Rich! are the thrill of winning (59 percent) and relaxation (57 percent)



"The Beverly Hillbillies Hit It Rich! slots looks absolutely fantastic – the likeness in the artwork is so precise. The game really opens the door for Beverly Hillbillies fans to engage with the brand in a different way," said Max Baer, Jr., who played Jethro Bodine in The Beverly Hillbillies. "Beverly Hillbillies is one of the highest-rated shows of all time, so it's great to see it live on and connect with longtime fans and new audiences alike through Zynga's social casino experience."



Hit It Rich! is currently available in seven languages including: German, Dutch, French, Spanish, Portuguese, Turkish and English. Play Hit it Rich! slots on Google Play here: https://play.google.com/store/apps/details?id=com.zynga.hititrich



Game logos and images can be found here: https://zynga.box.com/s/uhjdyygpa7ybptslojjd.



*Methodology: Data was collected via the Hit it Rich! Facebook page from 21,085 respondents, from April 22nd through 28th.



About Zynga Inc.



Zynga Inc. is a leading developer of the world's most popular social games that are played by more than 100 million monthly consumers. The company has created evergreen franchises such as FarmVille, Zynga Casino and Words With Friends. Zynga's NaturalMotion, an Oxford-based mobile game and technology developer, is the creator of hit mobile games in popular entertainment categories, including CSR Racing, CSR Classics and Clumsy Ninja. Zynga games have been played by more than 1 billion people around the world and are available on a number of global platforms including Apple iOS, Google Android, Facebook and Zynga.com. The company is headquartered in San Francisco, Calif. Learn more about Zynga at http://blog.zynga.com or follow us on Twitter and Facebook.



The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743



Forward-Looking Statements



This release contains forward-looking statements relating to, among other things, the launch of Hit It Rich! on Google Play, features for the game, including features incorporating licensed content, how and when our players play the game, the success of the game, and the ability of our players to connect through games. The success of the matters covered by such forward-looking statements involves risks. Actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, among other things, changes in player interests, our relationship and agreements with platform providers and providers of licensed content. More information about the risks Zynga faces is included in our quarterly and annual reports filed with the SEC, copies of which may be obtained at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release. We assume no obligation to update such statements.


CONTACT: Zynga
Kelly Pakula
kpakula@zynga.com
415-254-4462



Zynga Inc. Logo


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