Company News: Page (1) of 1 - 07/09/14 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

Youth Agency Fuel Introduces Generation Play Magazine

  (July 09, 2014)
Youth Agency Fuel Introduces Generation Play Magazine

Los Angeles, CA (PRWEB) July 09, 2014

Global, digital youth agency Fuel today announced the launch of its new interactive digital publication for marketers Generation Play, which will discuss and explore trends and themes surrounding the way young consumers play, engage and consume digital content, based on New Media Measure data from research partner Interpret.

Part marketing blog, research report, and trends exploration, the magazine features discussions and infographics on topics related to tech culture, gaming, entertainment, parenting, and consumer goods, all from behind the lens of young and emerging Millennial and iGen markets.

This will be a growing and flexible piece of content for Fuel and a way for us to report on the trends were seeing in digital behavior in the youth market, said Jeff Roach, the agencys Chief Strategy Officer and Executive Creative Director, and Editor-in-Chief of Generation Play. The magazine will grow to include interviews with top innovators, point/counterpoint discussions on hot-button issues in digital engagement, and research that will shed new light on the most recent insights in contemporary culture.


Were pleased to have contributed key data insights to Generation Play from our syndicated U.S. and global studies, New Media Measure and GameByte said Michael Cai, SVP of Games & Technology at Interpret. Data from New Media Measure allows us to apply the most recent insights in new media to Fuels global work in the digital youth market, allowing us to highlight insights relevant to any brands who care about digital youth engagement.

Articles in the first issue include: The Digital Life of Youth; Branded Entertainment Evolved; Tech Toys are the Future; Look Ahead: Gaming 2025; Selfie Moms: The Intriguing New World of Millennial Parents; and The Future of Kids and Cryptocurrency.

Generation Play is available in the Apple iTunes Store.

About Fuel
Fuel helps Fortune 500 global brands connect with Millennial and iGen audiences offering deep, digital brand experiences that include immersive virtual worlds, mobile apps and social gaming, branded entertainment, dynamic multi-screen experiences, interactive rich media advertising, and digital loyalty programs. Current clients include McDonald's, Coca-Cola, Mattel and Nokia. See http://www.fuelyouth.com.

About Interpret

Interpret is a leading consumer market research and consulting firm focused on the intersection of traditional and new media. Their custom and syndicated data services help world-class clients navigate the increasingly fragmented media landscape through in-depth analyses of consumer attitudes, media-related behaviors and consumer technology. See http://www.interpretllc.com.

Read the full story at http://www.prweb.com/releases/2014/07/prweb12003758.htm.


Page: 1


Related Keywords:


DMO TEXT LINKS
(Click here to place a textlink on this site)

Get 10 days of free unlimited access to lynda.com.
What do you want to learn today? Online video tutorials to help you learn software, creative, and business skills.
Click Here!


USB Hard Drives
Expansion STBV4000100 4 TB 3.5" External Hard Drive - Desktop - Retail (USB 3.0)
By Seagate, start from $ 169.99
With 1 Reviews.
My Passport Ultra BZFP0010BTT-NESN 1 TB External Hard Drive (USB 3.0 - Portable - Titanium - Retail)
By WD, start from $ 107.99
Expansion Portable External 500 GB Hard Drive (USB 3.0)
By Seagate, start from $ 59.99
My Passport for Mac 1TB GB USB 3.0 External Portable Hard Drive Storage (USB 3.0 - Portable - Silver - Retail)
By WD, start from $ 107.99
My Book 3.0 2 TB External Hard Drive (USB 3.0 - Portable)
By WD, start from $ 129.99
My Passport Ultra BPGC5000ABK-NESN 500 GB External Hard Drive (USB 3.0 - Portable - Black - Retail)
By WD, start from $ 83.99
HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

@ Copyright, 2014 Digital Media Online, All Rights Reserved