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Web Design Company, Lounge Lizard, Offers Tips for Creating an Unforgettable Web Design
NEW YORK, May 19, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
With the prevalence of cookie-cutter web designs in the marketplace, a unique website has become like the unicorn; a mythical beast that is talked about but rarely seen. Our preference in design is to create something compelling that grabs a users' attention and makes them want to engage and then talk about that site simply because they enjoy the design. NY based web design company, Lounge Lizard, offers tips for creating an unforgettable web design.
Utilize Storytelling. One method of crafting a unique design that is unforgettable is through the use of storytelling. By taking a story or theme and then transforming that into a functional website you can quickly engage users because the visual imagery is so different and distinctive. The combination of powerful visuals and a theme that fits both the business and brand create a memorable experience because it is so unlike everything else. At the same time, the storytelling element gets your message across in a way that is hard to forget because it influences the design and is intertwined throughout the entire site.
Make Use of Contrast. Contrast is defined as the state of being strikingly different from something else, typically something closely associated. In the design world, a good use of contrast creates that striking difference not only within the page but also between website. The use of light and dark space or contrasting images, styles or colors can create a strong impression with a visitor and also are an extremely effective tool in highlighting key areas of importance like CTA's or navigation options.
Rotate Elements. Another way to create a unique site is to include elements within the design that regularly rotate. Common examples would be rotating tag lines, rotating images, or rotating color schemes. For repeat visitors this allows the site to seem fresh and new rather than boring or bland. This concept is very effective for both news and retail sites that need to feature new items regularly.
Make Use of Color. Color is one of the most effective ways to create an unforgettable design as you can highlight the colors of your brand and utilize it to make sections stand out. Bright colors, especially when used properly add an element of vibrancy and fun. Conversely sites that don't make good use of color, such as focusing on a bland or generic palette of colors, are easily forgotten as the site ends up looking like thousands of others. Be bold if you want to leave an impression!
Create Something Fun. Fun is memorable, conservative is not. While you don't need to aim for having the most entertaining site on the net, adding even a small dose of fun for the users can have an impact on the lasting memory of your site. How can you make your site fun? Games and puzzles that relate to your products or services appeal to many users. Pictures or videos that are humorous or have people that are laughing and having fun can create a positive, fun vibe. The right use of color and typography can also be entertaining. The point is to not be stuffy and conservative, but outgoing and enjoyable in some respect which then makes you unforgettable.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
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