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Using Virtual Reality to Enhance Your Business

By Paul Fitzgerald for America's Backbone Weekly

Soon we will be seeing a lot more Virtual Reality, or VR headsets, in the hands of consumers. Much of this technology, however, won't be used for fun and games. VR headsets are ideal for a vast array of companies who want to create VR prototypes of products, and even engineering designs. From retail to construction, this technology will be a powerful tool. Even better, it is now affordable: for around a few thousand dollars you can develop a VR platform.

Augment Your Reality

VR headsets can add sensory input such as sound, video, graphics or GPS data for evaluating a neighborhood, build site on your retail outlet floor space and makes spaces, locales and products more real than real for the user. VR is an artificial environment created with computer hardware and software and presented to the user in such a way that it appears and feels like a real environment. This also makes it perfect for event planning, allowing customers to sample an array of designs and layouts.

VR Technology Works

Designing a new product or store layout for presentation through VR can save a lot of money and everything from d cor to ambience could be specifically honed, based on reviews of the virtual reality experience you can present. In short, it makes individual and group decisions much easier.

And how about buying a new home? Sometimes online pictures and video doesn't cut it for buyers, particularly those purchasing from remote locations. VR meanwhile, could transport the buyer into any home for a virtual walk-through.


Now don't think of VR as all business, so to speak, because VR has some very entertaining applications that can keep the interest in your product or service piqued at your next corporate or trade show event.

If your business is construction, give your team a chance to power heavy equipment in VR. Waterslide designers are now using VR technology to sell clients on proposed waterslides, giving them the thrills and excitement without the need to don a bathing suit and hit the water.

There are a number of companies utilizing VR technology. In the construction industry McCarthy Building Companies is using it to boost its building and design process for clients. Designers and engineers with Schlitterbahn Waterpark in Kansas City are now offering their clients and investors with a sneak-peak of the soon-to-be-constructed Verrckt ? a water ride that's even taller than Niagara Falls. And Carnival is offering virtual cruise tours to attract more consumers.


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