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Touch Panel Shipments on the Rise, but Revenues Expected to Fall, According to NPD DisplaySearch

  (April 28, 2014)
Touch Panel Shipments on the Rise, but Revenues Expected to Fall, According to NPD DisplaySearch

Santa Clara, Calif. (PRWEB) April 28, 2014

Although growth in the global smartphone and tablet PC markets continues to drive demand for touch panels, touch module makers are now facing greater competition, which is leading to revenue declines for the first time in four years. According to the NPD DisplaySearch Quarterly Touch Panel Market Analysis, 2013 touch panel shipments rose 17 percent and revenue rose 27 percent year-over-year; however, 2014 revenues are expected to decline 1 percent while shipments are forecast to rise 15 percent.

Increased competition among the growing number of touch-panel makers is causing overall ASP and revenue declines, even as shipment volumes continue their upward trajectory, said Calvin Hsieh, research director for NPD DisplaySearch. Some touch module makers will not survive the coming shakeout, but others are already preparing for new opportunities, including increasing production of new indium tin oxide (ITO) replacement materials.

Lagging Sales of Notebook PCs and AIO PCs Causing Touch-Screen Oversupply

Weak demand for touch-enabled notebook PCs and all-in-one PCs, has caused an oversupply of large touch modules (especially OGS), resulting in a 50 percent year-over-year decline in ASPs between the first quarter (Q1) of 2013 and Q1 2014. Although touch module shipments for notebook PCs grew 362 percent in 2013, 2014 growth is expected to fall to 22 percent year-over-year, as only 15 percent of notebook PCs are expected to ship with touch screens.

Unless applications for 10-inch-and-larger screens can grow faster to create a new and growing market, it is inevitable that touch module makers will continue to compete fiercely, which will lower ASPs and revenues in the smartphone and tablet PC markets, according to Hsieh. Windows 8 has not convinced end users to pay the premium for touch screen use.

The NPD DisplaySearch Quarterly Touch Panel Market Analysis provides a comprehensive analysis of touch panel technologies and their market forecasts. For more information about the report, please contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail contact(at)displaysearch(dot)com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter at @npdtech and @npdgroup.

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