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The Red Bulletin Magazine Debuts a New Look

International Monthly Kicks Off the New Year With a Revamped "Bullevard" Section Highlighting Sports and Culture on the Quick; January Bullevard Features Unique "Best of 2013" Highlights (December 10, 2013)

SANTA MONICA, CA -- (Marketwired) -- 12/10/13 -- The Red Bulletin, the international magazine that's been hailed as a game-changer in publishing, is stepping up its own game with a new look for its "Bullevard" front-of-book section. With a variety of short spotlight articles highlighting sports and culture, Bullevard gives readers a running start into the magazine's feature content. Publisher Red Bull Media House designed the fresh format to be more compelling than ever, while retaining the editorial signature that has made Bullevard a keystone of the publication -- high-quality images and copy reflecting a range of topics and interests in a style that's informative, irreverent and always beyond the ordinary.

The new format debuts in the January 2014 edition of The Red Bulletin with special "Best of 2013" content that covers topics ranging from personalities to popular culture, from travel to technology, and from athletics to art.

"In each issue, Bullevard starts it all off, so our intent was to create a section that celebrates both the amazing and the absurd. It's about inspiring people, and that inspiration can be found anywhere -- an athlete's performance, the design of a cool gadget, the words of someone smarter than us," explains Andreas Tzortzis, Editor of the US edition. "With Bullevard, especially in its new format, we want to reflect the myriad of personalities and scenes that we celebrate elsewhere in the magazine. We hope readers will get the feeling that everything is possible -- and that almost nothing should be taken too seriously."

Originally a cheeky, up-to-the-minute Formula 1 publication printed in limited editions at racetracks, The Red Bulletin evolved to broaden its scope for mass publication in 2007. Today The Red Bulletin is the fastest growing men's active lifestyle magazine in the world and one of the most downloaded magazine apps overall. At a time when many publications are facing declines in readership, global circulation for The Red Bulletin has expanded to more than 2.7 million copies per month.


The Red Bulletin is produced in five languages (English, German, French, Spanish, and Portuguese) for distribution in 12 national editions (USA, UK, Ireland, Germany, Switzerland, Austria, France, Mexico, Brazil, South Africa, New Zealand, Kuwait) that are each tailored to contain local as well as global content. A digital version is available via an app for iPad, and like all Red Bull Media House print publications, the magazine is additionally offered in e-paper editions.

The Red Bulletin is available in print by subscription and on newsstands worldwide, as well as digitally via the Red Bulletin App and e-paper editions on iTunes and Google Play. The January issue hits newsstands December 17.

About The Red Bulletin
The Red Bulletin is quickly becoming the world's largest men's active lifestyle magazine. The Red Bulletin pulls stories from the sports and entertainment playgrounds with editorial that sets itself apart from any other publisher. It covers a wide spectrum of international content that reflects the interests of US readers and demonstrates a commitment to premium reporting, photography and design for both the print and digital editions. Every month The Red Bulletin is published in five languages and in twelve countries and is a product from the portfolio of Red Bull Media House, a global media company established in 2007. Read highlights at http://www.redbulletin.com and learn more at http://b2b.redbulletin.com.

About Red Bull Media House
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. Among other projects, Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission, which held the world's attention in 2012 delivering the most watched live stream in history. For more information visit www.redbullmediahouse.com.

Contact
Maddy Zeringue
Red Bull Media House Communications
Maddy.Zeringue@us.redbullmediahouse.com
310.460.5110


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