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The NPD Group Reports 5 Percent Growth in U.S. Mens Apparel Market; Mens Apparel Sales Outpaced Womens Last Year

  (May 01, 2014)
The NPD Group Reports 5 Percent Growth in U.S. Mens Apparel Market; Mens Apparel Sales Outpaced Womens Last Year

Port Washington, NY (PRWEB) May 01, 2014

According to The NPD Group, Inc., a global information company, total mens apparel U.S. retail sales reached $60.8 billion in 2013, a 5 percent increase over the $57.8 billion generated in 2012, thanks in large part to double-digit gains in sales of mens outerwear, pants, and socks. In contrast, the U.S. womens apparel market grew 4 percent with total sales of $116.4 billion dollars.

Of the 13 categories tracked by NPD in men's apparel, 12 experienced dollar sales increases in 2013, including pants, with sales increasing 12 percent to $4.8 billion, and socks, which grew by 14 percent to $2.8 billion. The only category to experience dollar sales declines was men's tops, which saw sales drop 2 percent.

Innovation and mens perception of fashion contributed to an increase in spending in 2013, said Marshal Cohen, chief industry analyst, The NPD Group. Another notable reason for the rise included colder than usual weather conditions, which helped the sales of men's outerwear grow 12 percent.


Channel Performance

Most channels benefited from total mens apparel sales in 2013. Strong sock and pants sales influenced the increase at specialty stores, while outerwear trended sales upward at department stores and mass merchants.

Website purchases, which represented 14 percent of mens apparel sales, saw some of the highest growth for the year, increasing 19 percent over 2012. Also noteworthy is the fact that the average price of an in-store purchase grew 3 percent for mens apparel, while online declined 7 percent.

To remain competitive, brick-and-mortar retailers must step up their game, said Cohen. They need to disregard antiquated marketing and sales strategies, and adjust their tactics to better accommodate the whims of online shoppers, including the development of more dynamic pricing models, enhancing selections, and addressing convenience.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.

CONTACT:
Erin Cohen
The NPD Group, Inc.
516-625-2203
erin.cohen(at)npd(dot)com

Read the full story at http://www.prweb.com/releases/2014/05/prweb11815279.htm.


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