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Team GB to give Keynote Address at BLE 2014

"The Story of Team GB from Beijing to London, and the Road to Rio" will be presented by Leah Davis, Head of Marketing Team GB, & Simon Massie-Taylor, Commercial Director, Team GB (September 05, 2014)

LONDON, Sept. 5, 2014 /PRNewswire/ -- Brand Licensing Europe, the Advanstar organised exhibition, has announced that Team GB will give the Keynote Address at BLE 2014 on Tuesday 7th October at 13:00.

Leah Davis, Head of Marketing for Team GB at the British Olympic Association, and Simon Massie-Taylor, Commercial Director at the British Olympic Association, will tell the BLE audience the story of 'Team GB' from Beijing to London, explaining how London 2012 was a 'game-changer' for the BOA and how it has built and maintained an active fan base. They will share the vision for what happens now for Team GB and outline the key opportunities on the road to Rio, from licensing to events and everything in between.

Leah Davis, Head of Marketing at the BOA said, "Team GB has been on a fantastic journey in the last few years, both on and off the field of play, but there is much more to come. We're looking forward to sharing the story of our journey with the delegates at BLE and talking about some of our exciting plans on the road to Rio 2016 and beyond. We are a pretty unique sporting brand in that Team GB brings people together and if you put that alongside the Olympic Games, there are exciting opportunities ahead."

BLE event director Darren Brechin said, "It's very exciting for us to welcome a brand that carries with it such warmth, strength and opportunity. We all saw what was achieved with the brand around London 2012 and I'm looking forward to hearing Leah and Simon talk about the next chapter in its history."

The Keynote forms part of the Licensing Academy programme of talks and seminars which are held during BLE 2014. They are free to attend and the programme can be found at

BrandLicensingEurope2014takesplacefrom07 - 09October2014atLondon'sOlympia. To register for free, or for moreinformation, us on Twitter using@Bleuropeor join ourLinkedIn groupfor show news and updates.

About Brand Licensing Europe

Brand Licensing Europe 2014 ( takes place from 7-9 October 2014 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 16th successful year, Brand Licensing Europe 2013 hosted 288 exhibitors and 7,244 visitors from 69 countries.

About Advanstar Communications Inc (

Advanstar is an event and marketing services business that serves business professionals and consumers in the Fashion, Licensing, Life Sciences and Powersports industries with its portfolio of 134 events, 30 publications, over 200 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 600 employees and currently operates from multiple offices in North America and Europe.

SOURCE Advanstar Communications, Inc.

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