Company News: Page (1) of 1 - 02/03/13

Social Media Agency fishbat Announces Bud Lights Social Media Strategy for Big Game

(February 03, 2013)

Bohemia, NY (PRWEB) February 03, 2013

On February 3, 2013, the Internet marketing firm fishbat, Inc. releases a new video as part of their fishbat Splash series, which aims to keep people informed on the latest news in the world of digital marketing and advertising.

For this years Big Game, the online marketing community is buzzing with talk about branding strategies that take advantage of the big games hype. This weeks episode of fishbat Splash" reviews Bud Lights social media engagement during last years Big Game, and outlines their strategy for this years game. Anheuser-Busch reports that the Bud Light brand saw increases in fans, media views, and levels of engagement during last years Big Game says fishbat Splash co-host Gabrielle Giuffrida. The company accomplished this marketing feat simply by vigorously promoting Bud Light ads on Facebook and Twitter, according to Giuffrida.

This is impressive for a long-established brand like Anheuser-Busch. But Bud Light will be kicking it up a notch this year, says co-host and fishbat COO Scott Darrohn. For one thing, they will be airing not one, but two budget-breaking television ads. Like last year, the company has transformed a large hotel near the big game into the Bud Light Hotel and will host EA Sports Madden Bowl. Opening its doors on January 31st, the Bud Light Hotel will hold concerts from pop artists like Flo Rida, Pitbull and Stevie Wonder, says Darrohn. All performances will be broadcast on the Bud Light Myspace page. Yes, Myspace is finally relevant again.

Bud Light will also be repeating its 2012 social media strategy during this years game, says Darrohn. The company will be live tweeting during the game, asking fans to use the proprietary hashtag #tasteis to promote their recently-debuted brand extension, Budweiser Black Crown. The brand currently has a contest on its Facebook page in which the winner earns a spot as the official Bud Light Hotel Facebook correspondent, says Giuffrida.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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Read the full story at http://www.prweb.com/releases/2013/2/prweb10391732.htm.

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