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Samsung Licenses Apical's Assertive Display for Next-Generation Exynos Processors

  (June 24, 2014)

LONDON, June 24, 2014 /PRNewswire/ --

Apical announced that Samsung Electronics has licensed Apical's Assertive Display for use in its Exynos mobile application processors for next-generation smartphones.

Assertive Display provides a seamless viewing experience on a smartphone or tablet, from dark indoor conditions to bright sunshine. It does this by continuously adapting the displayed content to ambient viewing conditions, based on an accurate model of human vision. The result is dramatic enhancement of the appearance of movies, games and photos in typical mobile viewing conditions. This is achieved without increase in display power consumption. In fact, Assertive Display enables reduction of display power and extension of battery life.

Assertive Display also enables mobile devices to adapt both to environment and to users' preferences, so that it is no longer necessary to make manual adjustments to screen brightness to balance viewing quality with battery life, a common problem with conventional displays.

Says Michael Tusch, CEO Apical: "Apical has a long-standing relationship with Samsung Electronics and I am very glad that Samsung has chosen to integrate our display technology into Exynos processors for future smartphones."

About Apical

Apical is a leader in advanced image and video processing technology for embedded applications. The company's Assertive products are derived from original research into the human visual system and are designed to maximize the performance of a wide range of image capture and display devices. Apical works primarily with OEMs and semiconductor manufacturers for whom imaging capture and display are critical components. Apical is a privately-held company based in the UK.


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