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STRATA Announces Hiring Of Jamie Donnenfeld As Vice President Of Digital

-- Digital Veteran Will Leverage Experience to Build Out Programmatic Solutions, Expand Industry Partnerships -- (June 30, 2014)

CHICAGO, June 30, 2014 /PRNewswire/ --STRATA, the leader in media buying and selling software, today announced the hiring of Jamie Donnenfeld as Vice President of Digital. A seasoned media professional with over twenty years of experience, Donnenfeld will lead and manage the development of STRATA's new programmatic buying solutions for video and audio. She will also provide insight and direction for STRATA's digital ad buying module along with cross divisional digital initiatives, and take an active role within STRATA sales teams to expand digital partnerships within the industry.

Donnenfeld comes to STRATA from ZUUS Media where she was the Vice President of Ad Operations and Analytics and was responsible for the agency's advertising operations and analytics platforms along with day-to-day operations. At ZUUS, Donnenfeld played a crucial role in integrating networks with ZUUS' ad server and video player.

"Jamie brings over twenty years of cutting edge operations and development experience and will support our expansion as we continue to build out advanced technologies for media buying," said Joy Baer, STRATA President. "She is a proven expert in creating and building advertising operations teams and we look forward to benefitting from her knowledge and expertise in digital advertising."

Donnenfeld previously led advertising and operations teams at Canoe Ventures, where she successfully launched the first National iTV and VOD campaigns. She was also a Vice President at other pioneering start-ups, including Massive Incorporated and Joost, where she served the first dynamic advertisement within video games, on-line video and mobile devices.

STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.

As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.


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