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Responsibility Has Its Rewards: Responsible Major League Soccer Supporters Earn Ultimate Reward at MLS Cup 2013

(December 09, 2013)

Kansas City, Dec. 9, 2013 (GLOBE NEWSWIRE) -- Kansas City, Kan. (12/9/2013) - As Sporting
Kansas City and Real Salt Lake close the door on the 2013 season
after amazing performances at MLS Cup 2013™, two supporters and
their guests are reminiscing about the experience of a
lifetime.  Jennifer Wilton, from Overland
Park, Kan., the Sporting Kansas City Designated Driver for the
Season and Trish Ferry, a supporter from Tooele,
Utah, representing Real Salt Lake, were selected as the grand prize
winners of the "Responsibility Has Its Rewards" sweepstakes. The
sweepstakes is in its eighth season, provided by Techniques for
Effective Alcohol Management (TEAM) Coalition with support from
Major League Soccer (MLS).  It continues to succeed in raising
awareness for the designated driver programs offered by MLS clubs.
Both winners and their guests attended MLS Cup 2013™ at Sporting
Park in Kansas City, Kan. on Saturday, December 7. The winners were
recognized on the field at halftime of the game after having been
selected from among the record 26,947 supporters who pledged to be
designated drivers at MLS games throughout the 2013 season,
ensuring a safe ride home for their friends and family.  

Responsibility Has Its Rewards Contest Winners Recognized at
(Left to Right) JoAnn Neale, MLS Chief Administrative Officer; Lisa Briggs, Guest of Winner; Trish Ferry, Real Salt Lake Winner; Jennifer Wilton, Sporting Kansas City Winner; Eric Huxtable, Guest of Winner; Jared Smalley, TEAM Coalition Event Manager

The top three MLS clubs for designated drivers in 2013 are:

  • Seattle Sounders FC: 4,826 designated drivers

  • Real Salt Lake: 4,056 designated drivers

  • New England Revolution: 3,387 designated drivers

 "One of Major League Soccer's top priorities is the safety
of our supporters, and our partnership with TEAM Coalition is an
excellent program that provides a positive message," said Evan
Dabby, MLS senior director of Supporter Relations & Safety and
TEAM Coalition second Vice Chairman. "We're pleased to work with
TEAM Coalition to promote responsible habits."

"Anheuser-Busch has led our industry in promoting responsible
drinking for 30 years and Budweiser Good Sport, which reminds
supporters who choose to drink to do so responsibly and get their
friends home safely, is one of our most visible programs," said
Kathy Casso, vice president, Corporate Social Responsibility at
Anheuser-Busch. "We all share the same streets after the game. This
partnership with Major League Soccer, participating stadiums,
concessionaires, TEAM Coalition and soccer supporters displays our
collective responsibility to help keep our roads safe."
Anheuser-Busch and its wholesalers promote responsible drinking
among MLS supporters by implementing Budweiser Good Sport
fan-responsibility programs with 10 MLS venues throughout the

At Soccer Celebration - the festival held outside of Sporting
Park before MLS Cup 2013™ - several MLS supporters pledged to be
responsible by promising to always have a designated driver and
never drive drunk. Those responsible MLS supporters received
souvenir photos and fans over 21 received free Budweiser and El
Jimador giveaways, as champions of responsibility. The promotion
for supporters at Soccer Celebration was a partnership between TEAM
Coalition, MLS, Budweiser and el Jimador. 

"We are excited to work with the other members of TEAM Coalition
and build upon our efforts to encourage responsible drinking," said
Brown-Forman's Director of Corporate Responsibility, Rob Frederick.
"Sporting events and concerts should be safe and fun for everyone,
and I believe through collaboration we can more effectively promote
positive fan behavior."

"All the responsibility programs we offered this season were
great examples of how MLS and the league partners are able to show
support for the clubs' efforts in coordination with the
concessionaires, distillers, the brewers and the local beer
wholesalers to encourage responsible supporter behavior," said Jill
Pepper, executive director, TEAM Coalition. "Teamwork is what the
Responsibility Has Its Rewards campaign is all about. It is proof
that when everyone - including the supporters - takes
responsibility, everyone wins."

About MLS

Headquartered in New York City, Major League Soccer is the
top-flight professional soccer league in the United States and
Canada. MLS features many stars from the U.S., Canada, and around
the world. Major League Soccer's 18th season features 19 clubs each
playing 34 regular-season matches. Those clubs include the Chicago
Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC
Dallas; Houston Dynamo; 2012 MLS Cup champion LA Galaxy; Montreal
Impact; New York Red Bulls; New England Revolution; Philadelphia
Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes;
Seattle Sounders FC; Sporting Kansas City; Toronto FC and Vancouver
Whitecaps FC. New York City FC was unveiled May 21, 2013 and
Orlando City SC was unveiled November 19, 2013. For more
information about MLS, log on to the league's official website at

About Anheuser-Busch

For more than three decades, Anheuser-Busch and its nationwide
network of wholesalers have invested more than $980 million in
national advertising campaigns and community-based programs to
promote responsible drinking, prevent underage drinking and drunk
driving and address college issues. For more information on these
alcohol responsibility efforts and the progress being made, visit
Budweiser is the Official Beer of Major League Soccer and proudly
sponsors 10 of the 19 MLS clubs.

About Brown-Forman For 140 years, Brown-Forman
Corporation has enriched the experience of life by responsibly
building fine quality beverage alcohol brands, including Jack
Daniel's Tennessee Whiskey, Southern Comfort, Finlandia, Jack
Daniel's & Cola, Canadian Mist, Korbel, Gentleman Jack, el
Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and
Woodford Reserve. Brown-Forman's brands are supported by nearly
3,900 employees and sold in approximately 135 countries worldwide.
Brown-Forman's el Jimador is the Official Tequila of Major League

For more information go to

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaries, stadium service
providers, the beer industry, distillers, broadcasters, traffic
safety experts and others working together to promote responsible
drinking and positive fan behavior at sports and entertainment
facilities. TEAM Coalition members and supporters include Major
League Soccer, Major League Baseball, National Basketball
Association, NASCAR, National Football League, National Hockey
League, National Collegiate Athletic Association, ARAMARK, Delaware
North Companies - Sportservice, Ovations Food Services, Beer
Institute, National Beer Wholesalers Association, Anheuser-Busch
Companies, MillerCoors, Brown-Forman, Live Nation, National
Association of Broadcasters, Contemporary Services Corporation,
Elite, International Association of Venue Managers, Stadium
Managers Association and the National Highway Traffic Safety

US DOT / NHTSA 2012 NATIONAL DATA: In 2012, 10,322
people were killed as a result of alcohol-related (BAC > 0.08)
car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.
Many, if not most of those lives would have been saved if people
did not drive when they were impaired by alcohol or if they used
sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are
the demographic most likely to be involved in an automobile crash,
drive when impaired by alcohol, and fail to buckle up.


A photo accompanying this release is available at:

CONTACT: Jill Pepper, TEAM Coalition 202-669-0357

TEAM Coalition

Page: 1

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