Company News: Page (1) of 1 - 12/02/12 Email this story to a friend. email article Print this page (Article printing at page facebook

Responsibility Has Its Rewards: Responsible Major League Soccer Fans Earn Ultimate Reward at MLS Cup 2012(tm)

(December 02, 2012)

Los Angeles, CA, Dec. 2, 2012 (GLOBE NEWSWIRE) -- As the Houston Dynamo and LA Galaxy close the door on the 2012
season after amazing performances at MLS Cup 2012™, two fans and
their guests are reminiscing about the experience of a lifetime at
MLS Cup 2012™.  Johnny Chin, from Houston, TX
and the Houston Dynamo Designated Driver for the Season and
Shannon Draper, a fan from Whittier, CA
representing LA Galaxy were selected as the grand prize winners of
the "Responsibility Has Its Rewards" sweepstakes. The sweepstakes
is in its seventh season, provided by Techniques for Effective
Alcohol Management (TEAM) Coalition with support from Major League
Soccer (MLS), and it continues to succeed in raising awareness for
the designated driver programs offered by MLS teams. Both fans and
their guests attended MLS Cup 2012™ at the Home Depot Center in
Carson, CA on Saturday December 1, 2012. The winners were
recognized on the field at halftime of the game after having been
selected from among the record 22,447 fans who pledged to be
designated drivers at MLS games throughout the 2012 season,
ensuring a safe ride home for their friends and family.


Designated Drivers for the Season for LA Galaxy and Houston
(l to r) JoAnn Neale, Executive Vice President, Major League Soccer; David Henson, Senior Manager, Sports Marketing with Anheuser-Busch; Morgan Holleran, Event Manager, TEAM Coalition; Johnny Chin, Designated Driver for the Season for Houston Dynamo; Shannon Draper, Designated Driver for the Season for LA Galaxy

The top three MLS clubs for designated drivers in 2012 are:

  • Seattle Sounders FC: 4,273 designated drivers

  • New England Revolution: 3,785 designated drivers

  • Real Salt Lake: 2,988 designated drivers

 "One of Major League Soccer's top priorities is the safety
of our fans, and our partnership with TEAM Coalition is an
excellent program that provides a positive message," said Evan
Dabby, MLS senior director of Supporter Relations & Safety and
TEAM Coalition second Vice Chairman. "We're pleased to work with
TEAM Coalition to promote responsible habits."


"Anheuser-Busch has led our industry in promoting responsible
drinking for 30 years and Budweiser Good Sport, which reminds fans
who choose to drink, to do so responsibly and get their friends
home safely is one of our most visible programs," said Kathy Casso,
vice president, Corporate Social Responsibility at Anheuser-Busch.
"We all share the same streets after the game. This partnership
with Major League Soccer, participating stadiums, concessionaires,
TEAM Coalition and soccer fans displays our collective
responsibility to help keep our roads safe." Anheuser-Busch and its
wholesalers promote responsible drinking among MLS fans by
implementing Budweiser Good Sport fan responsibility programs with
10 MLS venues throughout the season.

At Soccer Celebration - the festival held outside of the Home
Depot Center before MLS Cup 2012™ - hundreds of MLS fans pledged to
be responsible by promising to always have a designated driver and
never drive drunk. Those responsible MLS fans received souvenir
photos and they autographed a larger-than-life soccer ball, as
champions of responsibility. The promotion for fans at Soccer
Celebration was a partnership between TEAM Coalition, MLS,
Budweiser and el Jimador. 

"We are excited to work with the other members of TEAM Coalition
and build upon our efforts to encourage responsible drinking," said
Brown-Forman's Director of Corporate Responsibility, Rob Frederick.
"Sporting events and concerts should be safe and fun for everyone,
and I believe through collaboration we can more effectively promote
positive fan behavior."

"All the responsibility programs we offered this season were
great examples of how  MLS and the league partners are able to
show support for the clubs' efforts in coordination with the
concessionaires, distillers, the brewers and the local beer
wholesalers to encourage responsible fan behavior," said Jill
Pepper, executive director, TEAM Coalition. "Teamwork is what the
Responsibility Has Its Rewards campaign is all about. It is proof
that when everyone - including the fans - takes responsibility,
everyone wins."

About MLS

Headquartered in New York City, Major League Soccer is the
top-flight professional soccer league in the United States and
Canada. MLS features many stars from the U.S., Canada, and around
the world. Major League Soccer's 17th season features 19 clubs each
playing 34 regular-season matches. Those clubs include the Chicago
Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC
Dallas; Houston Dynamo; 2011 and 2012 MLS Cup champion LA Galaxy;
New York Red Bulls; New England Revolution; Philadelphia Union;
Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle
Sounders FC; Sporting Kansas City; Toronto FC; Vancouver Whitecaps
FC; and, in their inaugural season, Montreal Impact. For more
information about MLS, log on to the league's official website at

About Anheuser-Busch

For nearly three decades, Anheuser-Busch and its nationwide
network of wholesalers have invested more than $930 million in
national advertising campaigns and community-based programs to
promote responsible drinking, prevent underage drinking and drunk
driving and address college issues. For more information on these
alcohol responsibility efforts and the progress being made, visit
Budweiser is the Official Beer of Major League Soccer and proudly
sponsors 10 of the 19 MLS clubs.


About Brown-Forman

For 140 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage
alcohol brands, including Jack Daniel's Tennessee Whiskey, Southern
Comfort, Finlandia, Jack Daniel's & Cola, Canadian Mist,
Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer,
Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman's
brands are supported by nearly 3,900 employees and sold in
approximately 135 countries worldwide. Brown-Forman's el Jimador is
the Official Tequila of Major League Soccer. For more information
go to

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate
sports, entertainment facilities, concessionaries, stadium service
providers, the beer industry, distillers, broadcasters, traffic
safety experts and others working together to promote responsible
drinking and positive fan behavior at sports and entertainment
facilities. TEAM Coalition members and supporters include Major
League Soccer, Major League Baseball, National Basketball
Association, NASCAR, National Football League, National Hockey
League, National Collegiate Athletic Association, ARAMARK, Delaware
North Companies - Sportservice, Ovations Food Services, Beer
Institute, National Beer Wholesalers Association, Anheuser-Busch
Companies, MillerCoors, Brown-Forman, Live Nation, National
Association of Broadcasters, Contemporary Services Corporation,
Elite Show Services, International Association of Venue Managers,
Stadium Managers Association and the National Highway Traffic
Safety Administration.


A photo accompanying this release is available at:

CONTACT: Jill Pepper, TEAM Coalition 202-669-0357

TEAM Coalition

Page: 1

Related Keywords: SPORTSCanada, England, USA, Toronto, Montreal, Sports, Entertainment, Sports, Football, Baseball, Soccer, College Sports, Auto Racing, england, Family, Other,


Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved