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Replay Sharing Becoming Instrumental to Mobile Games as Everyplay Replays Drive Up to 7.5% of Daily Installs for Indie Titles

  (December 11, 2013)
Replay Sharing Becoming Instrumental to Mobile Games as Everyplay Replays Drive Up to 7.5% of Daily Installs for Indie Titles

San Francisco, CA (PRWEB) December 11, 2013

Applifier today announced strong results from driving installs for mobile games with game replays shared by its Everyplay Replays network, and reported fast growth with over four million registered Everyplay users and 1.5 million shared replays since launching in December 2012. Mobile indie games are seeing up to 7.5% of their daily installs originate from replays shared with Everyplay. This free user acquisition source is boosting word-of-mouth by enabling players to share replays and is becoming an instrumental part of indie game developers strategy as they face rapidly increasing user acquisition costs. Game developers are rapidly adopting the Everyplay Replays network and 230 mobile games are already live with the service.

Replay sharing is a perfect fit for Stair Dismount and it has driven 7.5% of all daily installs for Stair Dismount in the last five months. That's a lot, said Jani Kahrama, CEO of Secret Exit, the makers of Stair Dismount.

We are seeing install rates similar to the success of Stair Dismount across the board. Players are really into sharing game replays and everyone loves discovering new games their friends are playing, said Jussi Laakkonen, CEO and founder of Applifier. Weve now proven our Everyplay model with concrete results that replay sharing drives mobile game installs at scale.

The Everyplay network has grown rapidly over the last year to over 230 games from indies and large publishers alike including such as Nimblebit, Secret Exit, SkyVu, Limbic, Fingersoft, Rovio, Dreamworks, Chillingo, Ubisoft and Grand Cru. All games live with Everyplay Replays are listed at

Game developers are not the only ones embracing Everyplay players are also flocking to the service and over four million users have already registered. To date players have shared over 1.5 million replays with their friends and other players using Everyplay. The most popular replays are garnering hundreds of thousands of views and driving discovery as well as engagement for the participating games.

Everyplay Replays is available for free for all iOS game developers looking to get their games discovered with replay sharing. Learn more and sign up at

About Applifier
Applifier enables game developers to more effectively acquire and monetize users through a comprehensive suite of tools, including Everyplay Replays and Everyplay GameAds. In 2011, Applifier became the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Everyplay® beta for mobile game replay sharing, and in 2013 launched GameAds video advertising network to acquire high quality users and increase monetization for mobile games. Applifier is backed by Lifeline Ventures, MHS Capital, PROfounders Capital, Tekes, Webb Investment Network and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit

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