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Playtex Celebrates Each Baby's Unique Journey with Beginnings Imagined

Playtex Offers the Chance to Win a Customized Illustration and a $5,000 Scholarship (June 04, 2014)

SHELTON, Conn., June 4, 2014 /PRNewswire/ --From the very first moment you find out you're going to be a parent you dream about what your child could become. Playtex is helping parents capture those hopes and dreams through the Beginnings Imagined program, an opportunity to win a bespoke illustration and story of what their little one could become and be entered to win a grand prize of a $5,000 scholarship to help them fulfill their dreams.

Tamera Mowry-Housley and Tia Mowry-Hardrict show off their Playtex Baby Beginnings Imagined illustrations done by illustrator Julie Olson

Moms and dads are invited to visit imagined.playtexbaby.com where they will be asked to answer a few short questions about their child and submit an image for their chance to win a custom illustration by children's book author and illustrator, Julie Olson. All illustration winners will then be entered for a grand prize drawing of a $5,000 scholarship.

As first time moms, Tia Mowry-Hardrict and Tamera Mowry-Housley, recognized that each of their children had a unique story to tell, and worked with Olson to create custom Beginnings Imagined illustrations for their children. Mowry-Hardrict and Mowry-Housley shared their child's personality traits, favorite toys and interests. With this information, Olson was able to capture each child's unique story to create their own Beginnings Imagined illustration.


"We always joked that Aden might become an explorer when he grows up because he has so much energy and loves to explore everything," said Tamera Mowry-Housley. "My husband and I love to sit around and talk about what his future holds, and to have this illustration that captures his spirit and personality at this time in his life is something I will always treasure."

"These illustrations are beautiful keepsakes," said Tia Mowry-Hardrict. "We find the days and years are just going by so quickly and you forget all of the little things they say, and do and love. We will always be able to look back on this illustration as our son grows and reflect on how he has evolved."

The contest will run from June 3, 2014 to July 1, 2014. Parents who provide responses based on their child's likes and personality and submit an image will be entered into the daily drawing to win a customized illustration by Olson. Additionally, winners will then be entered into the Playtex grand prize drawing for a chance to win a $5,000 scholarship for their child.

"No two babies are alike and we want to celebrate each child's individuality," said Marci Serbonich, Playtex Infant Care Senior Brand Manager. "With our Beginnings Imagined program, we want to capture each child's unique beginning with a one of a kind illustration."

For more information on the Beginnings Imagined campaign and Playtex Baby products visit www.facebook.com/PlaytexBaby or www.playtexbaby.com.

About Playtex Products for Infant Care
For over 50 years, Playtex has been committed to understanding what's most important to both moms and babies. We work continuously with each new generation of moms and their babies to help us learn firsthand how we can provide the highest quality baby products. This relentless desire to improve our products ensures that we are giving moms and babies exactly what they both need for better beginnings right from the start.

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in over 100 countries worldwide under the Playtex, Banana Boat, Hawaiian Tropic, Edge, Skintimate and Schick brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

About Julie Olson
Julie Olson is an illustrator who specializes in children's books. Julie finds the passion to create and the inspiration for her art and life in her own three children. Her illustrations appear in magazines, games, educational books, chapter books, and picture books. Her latest book out is: "Discover America: From Sea to Shining Sea" written and illustrated by Julie Olson. You can visit her website at http://www.jujubeeillustrations.com.

Media Contact:
Meghan Ficarelli/Edelman
212.704.4562
meghan.ficarelli@edelman.com

Photo - http://photos.prnewswire.com/prnh/20140603/94011

SOURCE Playtex

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