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Piksel Behind Channel 4's 4oD for Xbox One at Global Console Release

(March 18, 2014)

NEW YORK, NY -- (Marketwired) -- 03/18/14 -- Piksel, a global provider of "over-the-top" video monetization software and solutions, displayed agility and technical proficiency in Video on Demand (VoD) by working with Channel 4 to build the 4oD app for Microsoft's Xbox One games and entertainment console.

"Channel 4 selected Piksel to build the 4oD application for Xbox One because of their experience and expertise with Microsoft products. They did a fantastic job of managing the tough timescales and technical challenges of working with a device not commercially available during development. We are thrilled that 4oD was available to our users for the UK launch of Xbox One last November," said Kevin Gallagher, CIO, Channel 4.

"Through our close partnership with Channel 4 and Microsoft, Piksel have successfully delivered 4oD for Xbox One through intelligent systems integration and application development. 4oD also builds on key new Xbox One features such as 'pin to home,' 'snap view' and a full integration with Xbox SmartGlass making it an exciting new app for Xbox One users and Channel 4 customers," said Mark Christie, Chief Technology Officer of Piksel.

A week before the Xbox One launch, Piksel helped Channel 4 launch the new 4oD app for Windows Phone, further extending Channel 4's viewer ecosystem with Microsoft products which also include apps for Xbox 360 and Windows 8.


About Piksel

We help the world's leading brands maximize their reach and return with video.

Comprised of a global team of experts we call "Televisionaries," Piksel has helped to design, build, and manage online video services for major media companies like AT&T, Axiata, BSkyB, Mediaset, Sky Deutschland and Televisa, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.

Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.

Follow the company on Twitter at www.twitter.com/piksel

About Channel 4
Channel 4 is the UK's only publicly-owned, commercially-funded public service broadcaster, with a remit to be innovative, experimental and distinctive. We work across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act. Channel 4 was established in 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. It is governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that C4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. Learn more at http://www.channel4.com/info/corporate.

About Xbox
Xbox is Microsoft's premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world's largest libraries of movies, TV, music and sports. Your favorite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world's premier social entertainment network. More information about Xbox can be found online at http://www.xbox.com.

About Microsoft
Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Piksel Media Contact:
Tarley Jordan
Marketing and Communications Manager
T: +1 (646) 801 4695
E: Email Contact

TallGrass PR for Piksel:
Allyson Klavens-Theis
T: +1 (201) 230-1196
E: Email Contact


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