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PickleballChannel.com Serves up Digital Content for Growing Pickleball Community(July 07, 2014)
Los Angeles, CA (PRWEB) July 07, 2014
A unique racquet sport combining elements of tennis, badminton, and table tennis, pickleball has quickly become one of the fastest growing sports in the nation, according to the U.S.A. Pickleball Association(USAPA). Echoing the games lightning-fast success, Pickleball Channel, a new web-based community for pickleball enthusiasts, has experienced exponential fan growth since its launch in March, 2014. In its first three months, Pickleball Channel has nearly doubled the industry standard of click and click-through rates on its content, and has a nearly seventy percent open rate on its subscriber newsletter.
Considering the sports explosive growth in recent years, we anticipated that there was a great deal of demand for more accessible pickleball content, says PickleballChannel.coms Executive Producer Rusty Howes. The response has been overwhelming and weve discovered that players passion for the game extends off the court and into the digital landscape.
Pickleballchannel.com produces weekly micro content, as well as a monthly 411, video, a skills-based feature designed to provide pickleball players with expert tips and training. In addition, a monthly I Pickleball feature spotlights pickleball players around the country, giving viewers a sense of the broader pickleball community. Thus far, PickleballChannel.com has featured pickleball communities from Los Angeles to Portland, ME, interviewed Pickleball National Champions, and provided viewers with tips ranging from finding the right pickleball shoe to understanding the tricky underhand serve.
As pickleballs popularity continues to grow, so does the desire for accessible and interactive content, says Howes. PickleballChannel.com has and will continue to set the standard for bringing the most comprehensive pickleball coverage to the sports growing digital audience.
Powered by Hylands Leg Cramps, PickleballChannel.com provides interactive content and community resources for pickleball players and organizations nationwide. PickleballChannel.com brings web audiences the latest in news, player stories, and training tips from the quickly-expanding world of pickleball. To subscribe to PickleballChannel.com, visit http://www.pickleballchannel.com. To share story ideas with Pickleball Channel, email share(at)pickleballchannel(dot)com. For more information on pickleball, visit: http://www.usapa.org/what-is-pickleball.
Read the full story at http://www.prweb.com/releases/2014/07/prweb11999962.htm.