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Phizzle Powering Digital Marketing Campaigns for Phoenix Suns and Philadelphia 76ers Designed to Boost Fan Engagement Through Mobile(November 27, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 11/27/12 -- Phizzle, a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced it will continue to enhance the mobile experience for fans of the Phoenix Suns and the Philadelphia 76ers during the 2012-2013 NBA season. Working in partnership with Phizzle season after season, both the Suns and Sixers are considered early adopters of mobile marketing technology. Recognizing that mobile continues to emerge as the most influential channel for their fans, both teams are committed to providing fans with an integrated digital experience that deepens engagement opportunities through SMS, mobile web and real-time interaction. Phizzle's solution achieves the overall goals of not only deepening the fan engagement before, during and after the games during their broadcasts as well as their digital boards inside the US Airways Center and Wells Fargo Center, but also creating a valuable piece of digital inventory driving revenue and creating meaningful connections between the fans and their corporate partners.
The Suns and Sixers will provide fans the ability to receive instant news, updates, special offers and scoring alerts through SMS messages powered by Phizzle's platform. Whether fans are at the game or watching at home, Phizzle's proprietary solution, Broadcaster iX, produces real-time, interactive HD graphics enabling fans to be part of the action by providing fun and stimulating experiences, including Text-2-Vote instant polling, trivia opportunities, Text-2-Win promotions as well as Text-2-Screen elements through SMS messages, tweets and pictures displayed during the game on any screen.
The renewal of both teams also brings enhancements to the platform for both teams. Understanding the importance of social media and how it fits into the overall strategy for teams, the Sixers and Suns can now manage their SMS messaging as well as their social media outlets from Phizzle's platform. Additionally, the Suns have successfully integrated Phizzle's "chat" feature into their smartphone application enabling fans to have a direct, one-to-one SMS conversation with a guest service representative to enhance the in-venue experience by reporting issues or requesting assistance. These enhancements will enable the Suns and Sixers to streamline operations as it relates to social and mobile management as well as adding one more element that enhances the experience for every fan in the arenas.
"In the previous seasons which we've worked with Phizzle on various mobile campaigns, we've been able to consistently deepen the touch-point connection with our fans," stated Nick Gesacion, Director of New Media for the Philadelphia 76ers. "Engaging our audience through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value and that's what Phizzle, as our mobile marketing provider, has helped us to develop and deliver."
"We are pleased to continue our valued partnership with the Phoenix Suns and the Philadelphia 76ers," said Ben Davis, CEO of Phizzle. "We think the ongoing relationship with both teams is an impressive testament to the growth -- not just of our customers -- but the market in itself that realizes just how powerful fan engagement through digital marketing can be. With Phizzle's technology and solutions, we've been able to provide sports teams in various major sports leagues the opportunity to measure the behaviors, habits and interests of fans, which in turn enables them to target the appropriate audience with applicable offers and messages."
Phizzle, Inc. is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Serving as a mobile channel for brands to navigate through the digital landscape, Phizzle enables clients and partners to deploy targeted mobile campaigns delivering real-time results and creates new inventory to drive sponsorship revenue.
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