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Notebook PC Shipment Results Improve after Seven Consecutive Quarters of Decline, According to NPD DisplaySearch(August 21, 2014)
Santa Clara, Calif. (PRWEB) August 21, 2014
After seven consecutive quarters of shipment declines, the global notebook PC market improved in the second quarter (Q2) of 2014. According to preliminary results from the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, notebook PC shipments reached 45.1 million units, which is an increase of 1 percent over the previous year.
North America and Western Europe have improved to positive double digit growth, due to a combination of commercial PC replacement cycles and Windows XP migration in 2014, said Hisakazu Torii, vice president, smart application research at NPD DisplaySearch. The notebook PC market has also benefited from the launch of Chromebooks and other low-priced notebook PCs.
After declining 20 percent last year, year-over-year growth for the top five notebook PC brands collectively reached 16 percent in Q2 2014. With strong sales in Europe, China, and Latin America, the Lenovo Group overtook HP to lead the market with a 18 percent shipment unit share. Asus claimed the number three position from Dell, due to increased shipments in Europe, China, and Asia. In contrast, shipments of tablet PCs continued to fall in Q2, declining 12 percent year-over-year and negative growth by the top five brands.
The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report delivers insight and data into worldwide and regional mobile PC shipments for both global and regional brands. For more information about the report, please contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail firstname.lastname@example.org, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.
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