Nikon Inc. and Warner Music Group have announced full set times (see below) of their upcoming residency at the upcoming South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. "The Warner Sound Captured by Nikon" will present two days and three nights of....." />
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Nikon(R) and Warner Music Group Announce Full Schedule for Three-Day Live Music Residency at Upcoming South by Southwest(R) (SXSW) Including Performances by T.I., Santigold, B.o.B, fun., Kimbra, Chuckie, Ed Sheeran, Theophilus London, Gary Clark Jr., Dr.

Royal Teeth Named the Winner of the "Your 1 Shot" Contest; Evening Showcases to Be Captured by Nikon HD-SLR Cameras and Live-Streamed Via WMG's Original YouTube Channel, "The Warner Sound" (March 07, 2012)

NEW YORK, NY -- (Marketwire) -- 03/07/12 -- Nikon Inc. and Warner Music Group have announced full set times (see below) of their upcoming residency at the upcoming South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. "The Warner Sound Captured by Nikon" will present two days and three nights of stellar showcase performances at Austin's famed La Zona Rosa, slated for March 13th through 15th.

Louisiana-based, indie-pop band Royal Teeth has been announced as the winner of the "Your 1 Shot" contest. The band was selected from over 850 submissions to perform at "The Warner Sound Captured by Nikon," Nikon and Warner Music Group's residency at the upcoming South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. The sextet, led by the vocal duo of Gary Larsen and Nora Patterson, were selected by a stellar panel of music industry experts, including A&R executives from both Atlantic Records and Warner Bros. Records, as well as guest artists from each label's prestigious roster. In addition to performing in front of this impressive crowd, Royal Teeth will also receive the new Nikon 1 J1, Nikon's new portable camera with interchangeable lenses, to help them capture their journey to Austin and their favorite SXSW moments.

Royal Teeth will be in good company at "The Warner Sound Captured by Nikon." Artists from Atlantic Records, Warner Bros. Records and other WMG labels will appear live at these official SXSW showcases; all SXSW badge-holders are welcome and a limited supply of tickets will be sold at the door. Evening showcase headliners include Santigold and Chuckie on Tuesday, March 13th, Gary Clark Jr. on Wednesday, March 14th, and T.I. and B.o.B on Thursday, March 15th. Daytime will see stripped-down sets from headliners fun. on Wednesday, March 14th and Kimbra on Thursday, March 15th. Other artists slated to perform at "The Warner Sound Captured by Nikon" include Theophilus London, Dr. John, Wale, Stalley, Geographer, Crystal Fighters, Flux Pavilion, Ed Sheeran, Meek Mill, Avalanche City, LP, Doctor P, Dale Earnhardt Jr. Jr., Curren$y, Outasight, The Chain Gang of 1974, The Staves, Neon Hitch, We Are Augustines, and Punch Brothers. A complete schedule is attached below and can also be seen at www.thewarnersound.com/sxsw.

All three evening showcases will be live-streamed with Nikon HD-SLR cameras via Warner Music Group's original YouTube Channel, "The Warner Sound," set to launch Tuesday, March 13th at www.youtube.com/thewarnersound. Gurj Bassi will serve as on-air host for the live-streamed performances on "The Warner Sound." Built around exclusive access to superstars, celebrities and breaking talent, "The Warner Sound" will offer an eclectic mix of specially produced programs, all with music at their core. The digital destination will embrace a broad spectrum of genres and formats, from artist interviews, backstage documentaries and live events to animated series, scripted comedy and experimental concepts that take advantage of YouTube's unique technology. Select programs will give fans the chance to decide the direction of the action, interact with artists or offer feedback. Accessible worldwide, 'The Warner Sound' will also feature rare films from Warner Music's vaults as well as material from artist channels. For more information, please visit www.thewarnersound.com and www.facebook.com/thewarnersound.


Nikon is also set to host several shooting activities on-site at "The Warner Sound Captured by Nikon" including a practical HD-SLR workshop on how to make a music video hosted by filmmakers The Bui Brothers on Tuesday, March 13th, as well as experiential shooting opportunities during day time music performances with legendary rock photographer Robert Knight.

"The Warner Sound Captured by Nikon" is presented by Nikon Inc., with additional sponsorship provided by TIGI Haircare. TIGI's Bed Head is proud to be the official hair care partner of "The Warner Sound Captured by Nikon," providing fans the opportunity to primp before they rock out at the show!

What's more, fans attending "The Warner Sound Captured by Nikon" can experience Rocksmith on-site, the only game where players can plug a real guitar into their video game console and learn to play. Texas Land & Cattle Steak House will provide complimentary authentic Texas steak house fare during the day showcases, with beverages provided by Pepsi and snacks provided by Doritos. Skullcandy is excited to be the official audio partner of "The Warner Sound Captured by Nikon," whose showcases embody the diversity and spirit of SXSW. Skullcandy is proud to be part of the events.

For up-to-the-minute news about WMG's SXSW® showcases at "The Warner Sound Captured by Nikon," visit www.thewarnersound.com/sxsw and follow @thewarnersound on Twitter (http://twitter.com/thewarnersound).

(SCHEDULE BELOW)

ABOUT NIKON: Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

ABOUT WARNER MUSIC GROUP: With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

"THE WARNER SOUND CAPTURED BY NIKON" Live @ SXSW March 13th - 15th EVENING SCHEDULE TUESDAY, MARCH 13TH(DOORS: 7:30 PM) SET TIME Doctor P 12:45-1:35 AM Flux Pavilion 11:55 PM-12:45 AM Chuckie 11:05-11:55 PM Santigold 10:10-11:00 PM Theophilus London 9:20-10:00 PM Outasight 8:55-9:15 PM Neon Hitch 8:30-8:50 PM Alex English (DJ) 7:30-8:30 PM WEDNESDAY, MARCH 14TH(DOORS: 7:30 PM) Gary Clark Jr. 12:45 - 1:45 AM Dr. John 11:40 PM - 12:30 AM Dale Earnhardt Jr. Jr. 10:55 - 11:25 PM Kimbra 10:10 - 10:40 PM Ed Sheeran 9:40 - 10:05 PM Punch Brothers 9:00 - 9:25 PM LP 8:20 - 8:45 PM THURSDAY, MARCH 15TH(DOORS: 8:30 PM) B.o.B & T.I. 12:15 - 1:15 AM Wale/Meek Mill/Stalley 11:00 PM - 12:00 AM Curren$y 10:40 - 10:55 PM Kirko Bangz 10:20 - 10:35 PM XV 10:00 - 10:15 PM Snow Tha Product 9:45 - 10:00 PM Sway (Host/MC) 9:40 - 9:45 PM DJ Drama 8:40 - 9:40 PM DAYTIME SCHEDULE WEDNESDAY, MARCH 14TH (DOORS: 12:00 PM) SET TIME fun. 2:50 - 3:20 PM Geographer 2:15 - 2:40 PM Avalanche City 1:50 - 2:15 PM The Chain Gang of 1974 1:15 - 1:40 PM Royal Teeth ("Your 1 Shot" Contest Winner) 12:45 - 1:10 PM THURSDAY, MARCH 15TH (DOORS: 1:30 PM) Kimbra 4:30 - 5:00 PM Crystal Fighters 3:55 - 4:20 PM The Staves 3:20 - 3:45 PM We Are Augustines 2:45 - 3:10 PM Lost In The Trees 2:10 - 2:35 PM

For more information, please contact:
Susan Mazo
Susan.Mazo@wmg.com
(212) 275-2198

Robin Theis
RTheis@mww.com
(212) 827-3778


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