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New Jersey Lottery Creative Account a Mega-Win for Ferrara & Company

Agency's Strong Creative Work Key to Success (August 04, 2014)

PRINCETON, N.J., Aug. 4, 2014 /PRNewswire/ --Ferrara & Company has been awarded the New Jersey Lottery account for advertising creative and coordinating services, an exciting milestone win for the Princeton-based agency. Northstar New Jersey Lottery, which provides management services to the New Jersey Lottery, selected Ferrara & Company from a strong field of agencies from across New Jersey and New York for a multi-year contract.

"We're thrilled to be chosen as the lead agency for the New Jersey Lottery to help build their brand and drive revenue for the State," said founder and CEO, Art Ferrara. "To have an opportunity to represent such an important client is a testament to the hard work and talent of our team. We thank Northstar New Jersey Lottery for their confidence in our strategic and creative vision; we look forward to partnering with them."

Northstar was selected by the state of New Jersey in 2013 to manage the marketing, sales and related lottery functions. "The competition for entertainment dollars is very strong, and it is important to keep ahead of the competition to guarantee growth of the funding for New Jersey education and institutions and the public they serve," said Northstar's Russ Knapp, General Manager. "We believe a partnership with Ferrara & Company will help us fuel new interest and growth."


"We knew that we were competing against a large field that included some very respected agencies and we believe that our creative ideas and track record made a difference," continued Art Ferrara, referring to the firm's extensive proposal covering TV, radio and outdoor advertising as well as retail, digital and promotional ideas.

About Ferrara & Company
Ferrara & Company is an independent, full-service advertising agency integrating TV, digital, print, in-store and professional marketing services. Based in Princeton, NJ, Ferrara is known for its unwavering commitment to the success of its clients, which include Arm & Hammer, Allegra, Nasacort, Heinz, SmartOnes and OxiClean. For more information, please visit ferraracompany.com.

About Northstar New Jersey Lottery Group
Northstar New Jersey Lottery Group is a limited liability company organized in New Jersey by GTECH Corporation of Providence, Rhode Island, Scientific Games International of Alpharetta, Georgia, and OSI LTT NJ Holdings, a unit of the Ontario Municipal Employees Retirement System (OMERS). GTECH and Scientific Games are two of the world's leading companies in lottery management, and OMERS is one of the largest pension funds in Canada. Northstar New Jersey Lottery Group serves as the Lottery Growth Management Services Manager for the New Jersey Division of Lottery under a Services Agreement awarded by the State of New Jersey for a term of fifteen fiscal years beginning in 2014.

Media Contacts:
Sarah Brennan
Director, Corporate Affairs
Northstar NJ Lottery
Desk: (609) 599 3880
Cell: (609) 947 7197
Sarah.Brennan@NorthStarNJLottery.com

Ray Pellecchia
845-245-8138
ray@zitopartners.com

SOURCE Ferrara & Company

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