|Page (1) of 1 - 03/06/13||email article||print page|
New Executives Join MediaBrix to Expand Growth of Mobile InitiativesThe Company Welcomes Michael Vos, Vice President of West Coast Sales, and Ric Neil, Executive Director of Mobile (March 06, 2013)
NEW YORK, NY -- (Marketwire) -- 03/06/13 -- MediaBrix, the industry's leading advertising platform for social and mobile games, today announced the addition of new executives to the senior management team, delivering industry-leading insights and expertise for the continuing rapid growth of MediaBrix. Michael Vos joins as Vice President of West Coast Sales and Ric Neil joins as Executive Director of Mobile.
As Vice President of West Coast Sales, Michael Vos brings vast sales expertise in delivering the most effective way to meet clients' objectives through in-game programs for leading brands. Prior to joining MediaBrix, Vos led sales at Kiip, where he ran innovative mobile executions for high-profile west coast brands and companies. Before that Vos served as Vice President of West Coast Sales at appssavvy. As a pioneer in a fast growing segment, Vos has executed a number of award-winning campaigns for both mobile and desktop and worked with recognized leaders such as Toyota, Sony, NBC Universal, Anthem Blue Cross, Nestle, Kraft and many more. Vos regularly speaks at industry conferences and events, most recently at Casual Connect, Digiday Mobile, GDC, IAB Case Study Roadshow and OMMA Mobile.
As Executive Director of Mobile, Ric Neil will focus on evangelizing the mobile development community, innovating new ad products with the MediaBrix technology team and driving monetization strategies in the mobile gaming space. Ric comes to the company with more than 20 years of business development and production experience in the gaming industry. He most recently held the position of Executive Producer at Glu mobile games in San Francisco. Ric has worked at top companies in the gaming industry, including Playdom, the social games product group of Disney Interactive Media Group, Electronic Arts, Microsoft, Konami and AMD. His role in gaming has ranged from Executive Producer to Director of Business Development, giving Ric a broad understanding of and expertise in mobile, web and platform video gaming markets, monetization models, opportunities and trends.
"The MediaBrix platform continues to experience tremendous growth by powering a suite of innovative mobile gaming solutions," said Ari Brandt, CEO and co-founder, MediaBrix. "We welcome both Michael and Ric to the executive management team as they represent the best in the mobile gaming industry and will undoubtedly help drive even greater revenue and new partnership opportunities."
MediaBrix (www.mediabrix.com) powers the industry's leading advertising platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during breakthrough moments (BTMs) within games when people are most receptive to marketing messages. Our ads inspire positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand's participation and they develop an emotional connection to the brand. MediaBrix's campaigns routinely see average video completion rates 84x the industry average, a 500% lift in brand awareness compared to online normative averages and engagement rates as much as 2000% higher than other forms of digital advertising.
Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world's largest game developers, leverage the MediaBrix platform to provide user-friendly emotional branding experiences to more than 200 million people each month.
MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.
Point-Bl_nk Communications for MediaBrix
Copyright @ Marketwire
Related Keywords: social gaming advertising, MediaBrix, appssavvy, kiip, mobile advertising, mobile gaming, Internet, Communications, Gaming, Web, Video, Game Development, Marketing/Distribution, Management, Business, Marketing, Standards/Initiatives, Marketwire, Game Developers Conference, Sony, Internet Technology, Game Technology, Business, Other,