Company News: Page (1) of 1 - 04/29/14 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

New American University Master of Arts in Game Design Taps into Player Psychology

  (April 29, 2014)
New American University Master of Arts in Game Design Taps into Player Psychology

Washington, D.C. (PRWEB) April 29, 2014

American University has launched a new Master of Arts in Game Design degree, a unique, multi-disciplinary program that will prepare the next generation of computer and games enthusiasts for game design and development, play theory, and engagement strategies. The degree program, offered through a partnership between the AU School of Communication and the College of Arts and Sciences, provides students with an immersive curriculum that spans communication, computer science, and art.

As the multi-billion dollar games industry continues to grow, socially responsible games are creating awareness for environmental, educational, and corporate social responsibility initiatives, said Lindsay Grace, Director of AUs Persuasive Play Initiative. Digital games are becoming a new way to conduct activism and spur social change.

Students who pursue the new masters degree will develop skills beyond traditional game design and development by learning to tailor play design to meet specific goals in player impact. During the second year of the degree program, students will intern at the AU Game Lab Studio and build a professional portfolio from working on real world projects for external clients. Students who graduate from the program will take on positions as designers, developers and games administrators who can apply game-related insights to creatively solve problems and innovate.


The Studio is part of the AU Game Lab, which serves as a hub for professional education, persuasive play research and practice. The Studio provides contract work for external clients in need of game development that will engage and influence around a campaign, a concept, or a brand.

Games are a universal experience shared across cultures and serve as expressive learning tools that are key to the development of society and culture, said Mike Treanor, AU Game Lab Faculty and Computer Science Professor, AU's College of Arts and Sciences, who helped create the masters program. As games are the aesthetic form of dynamic systems, we can use them to help understand and express opinions about the workings of the world we live in.

The MA in Game Design was developed under AUs Persuasive Play initiative, which aims to employ the power of play to create socially responsible games that enrich peoples lives. In persuasive play, game design is created in a way meant to transform players interests, activities or opinions into meaningful action. For example, in the field of k-12 education, persuasive play games are helping educators find more effective ways to engage with broader and more diverse students. AUs Persuasive Play Initiative is led by game designer and researcher Lindsay Grace who is also the Director of the AU Game Lab.

Grace and other faculty members have created successful games and bring research expertise to their teaching. Grace has created some of the most celebrated independent games in the world, including Wait, identified by The Games for Change Festival as one of the 10 best social impact games of the last decade. Treanor and newest faculty member Josh McCoy helped to create Prom Week, a social simulation game that was a finalist in both The Independent Game Festival and Indiecade.

For more information, contact gradcomm(at)american(dot)edu or gamelab(at)american(dot)edu. Graduate applicants may apply directly to the program by mail or online.

About American University
American University is a leader in global education, enrolling a diverse student body from throughout the United States and nearly 140 countries. Located in Washington, D.C., the university provides opportunities for academic excellence, public service, and internships in the nations capital and around the world.

Read the full story at http://www.prweb.com/releases/2014/04/prweb11804153.htm.


Page: 1


Related Keywords:


DMO TEXT LINKS
(Click here to place a textlink on this site)

Get 10 days of free unlimited access to lynda.com.
What do you want to learn today? Online video tutorials to help you learn software, creative, and business skills.
Click Here!

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

@ Copyright, 2014 Digital Media Online, All Rights Reserved