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Mobile Posse Brings App Monetization to the Home and Lock Screen

Launches First Push Messaging Solution That Pays App Publishers Through Revenue Share Model (May 21, 2014)

MCLEAN, VA -- (Marketwired) -- 05/21/14 -- Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions -- AppEnvoy Rewards™ and AppEnvoy Custom™. AppEnvoy launched at APPNATION's 4th annual Cross-Platform Summit in NYC, where Mobile Posse is presenting at the conference today at 12:25 p.m. ET. AppEnvoy Rewards is the industry's only solution that enables app publishers to engage their consumers on the home and lock screen without fees -- instead they earn payments based on relevant advertising included with their push messages. AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse's proven technology, which has delivered over 50 billion home and lock screen messages.

App Engagement Starts on the Home Screen

When integrated into mobile applications, AppEnvoy empowers app publishers to break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones -- the home and lock screen. Mobile Posse's report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the incredible value of this space. There are thousands of apps and games that are all competing for attention and typically these apps are several taps away from the user when they pick up their phone. AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, more often, resulting in increased revenue from in-app ads and purchases.

Push That Pays App Publishers


AppEnvoy Rewards is the industry's only solution that enables app publishers to engage their consumers on the home and lock screen without fees -- instead they earn payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

Consumer-Friendly, Proven Platform

AppEnvoy was developed from the ground up to be consumer-friendly. Its intelligent app engagement capabilities deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy's best-practice approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages. Mobile Posse has worked with seven of the top ten largest U.S. retailers, seven of the top ten global consumer package goods companies, eight of the top ten U.S. auto insurers, four of the top five U.S. travel apps and three of the top five most popular U.S. dating apps.

"App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement," said Mobile Posse CEO Jon Jackson. "It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream."

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices. AppEnvoy Rewards and AppEnvoy Custom are available now. More information can be found at www.appenvoy.com.

About Mobile Posse:
Mobile Posse is revolutionizing app engagement on the most valuable real estate on mobile phones -- the home and lock screens. We're building on a business-proven and consumer-friendly platform that has delivered more than 50 billion messages to help app publishers break through mobile clutter, drive the highest engagement and generate new revenue. Mobile Posse is headquartered in McLean, VA. For more information, please visit http://www.mobileposse.com and follow Mobile Posse on Twitter and LinkedIn.

Media Contact
Brook Terran
Blast PR on behalf of Mobile Posse
Email Contact
225-238-1090


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