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M-BIZ Global partners with Indonesian operator to provide new mobile gaming service

One of Indonesia?s largest mobile operators to provide and host HTML5 Branded Mini-Games (July 24, 2014)
DMN Newswire--2014-7-24--

M-BIZ Global?s Branded Mini-Games will be distributed through SMS broadcast to the current userbase and be free to play. Subscribers will be encouraged to play and be rewarded for their on-going interaction and completion of mini-games. Partnering with the sixth largest telecommunication operator in the world, M-BIZ Global has created a vast and well-established distribution channel for brands to increase campaign results and effectiveness.    

Mini-Games are custom-built, HTML5 social games that are created specifically to promote businesses with complete brand-focused attention and reach audiences with no distractions. They are an effective marketing tool with an average 33% engagement rate across multiple markets around the world, consistently out-performing standard banner ads and other Rich Media. Due to their HTML5 capabilities, once built the mini-games run across multiple devices and wherever there is an Internet browser.

?With the huge boom of interest in digital marketing and the search for efficient mobile marketing, we are proud that our partnership will provide a solution that helps brands reach their target audience 67% more effectively than other Rich Media, while subscribers enjoy free access to top-quality, addictive mini-games,? commented Hyong Kim, President of M-BIZ Global.

The partnership with M-BIZ Global and the distribution of Branded Mini-Games is part of the operator?s efforts to fully optimise and take advantage of the digital advertising market in Indonesia, one that is estimated to be worth USD 160 billion in 2014.

To learn more about Branded Mini-Games and what their addition means for advertisers and subscribers, visit the official website at



With nearly a decade of experience, M-BIZ is a leading provider of mobile game solutions. Since 2005 they have enabled companies in the mobile gaming industry to expand their customer base and increase their conversions through end-to-end services and strong value propositions. Products include Branded Mini-Games (BMG), tailored HTML5 games that can be distributed across multiple platforms, Pocket Arena, an SDK that adds social functions to any mobile game, and embedding solutions that are available for both Smartphones and feature phones. M-BIZ Global maintains headquarters in Luzern, Switzerland. For more information on M-BIZ Global, please visit




Phone: +44 (0)20 8481 0012

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Related Keywords:Mobile, Marketing, Advertising, Games, Engagement, Digital Marketing, HTML5


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