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Lulu Jr.(TM) Launches New Book-Making Kit, My Awesome Book(TM), at 111th Annual Toy Fair(R) in New York City

(February 17, 2014)

RALEIGH, NC--(Marketwired - February 17, 2014) - Today from the 111th annual American International Toy Fair at New York City's Jacob K. Javits Convention Center, Lulu Jr. announced the launch of a new book-making kit to inspire and encourage creativity in children, enabling them to write and illustrate their own book, My Awesome Book. My Awesome Book includes a "Quick Start Guide" by New York Times best-selling children's author Peter H. Reynolds (The Dot, Ish, Sky Color, Judy Moody) to encourage and help kids become published authors. An 8.5" x 11" premium quality, hardcover book and free delivery are included in the price of this innovative product.

Lulu Jr. developed My Awesome Book with the help of FableVision, an educational media development company well-known for their dedication to helping all learners discover their true potential. The end result is a comprehensive book-making kit that includes everything a child needs to create and share their imagination in the form of a published story. In addition to developing the My Awesome Book "Quick Start Guide," Reynolds also helped Lulu Jr. refresh the look of the boxes for Lulu Jr. kits -- Illustory, My Comic Book and the new My Awesome Book.

"As Lulu Jr.'s newest product, My Awesome Book provides even more tools for creative kids ages 6 and up to become published authors and artists," said Ginny Gomez, chief marketing officer at Lulu. "My Awesome Book builds on the rich, award-winning legacy of Illustory and My Comic Book, and Lulu's decade-plus of experience helping authors realize their publishing ambitions on Lulu.com. Through the products offered on Lulu Jr. we're now able to bring fun and engaging publishing options to kids and a way for parents to cherish these creations for years to come."

Reynolds shares, "I'm on a mission to encourage creativity and self-expression for all ages, which is why I'm so excited to 'connect the dots' with Lulu.com -- a pioneer in online publishing for grown-ups -- and now providing the same access to print-on-demand for kids gives every child a chance to share their voice with the world."


Lulu Jr. also offers children an easy way to create their own wall art, showcasing artistic creations, words and photos by displaying them on high quality canvas. This new line of wall art can be personalized with the author's own drawings or cover design further highlighting the accomplishment of each child.

Lulu Jr. will be showcasing My Awesome Book, Illustory, My Comic Book and independent children's books at the 111th annual American International Toy Fair at New York City's Jacob K. Javits Convention Center February 16-19, 2014. Reynolds will be signing Lulu Jr. February 17 from 2 - 3 pm ET and Tuesday, February 18 from 12 pm - 1 pm ET. Available for pre-order now and scheduled to ship in early March, My Awesome Book retails in the U.S. for $39.99.

For more information, please visit www.lulujr.com.

About Lulu Jr.

Lulu Jr.'s line of products includes book-making kits, children's books and children's artwork -- all designed to encourage imagination, build self-esteem and strengthen creativity and literacy skills. Publishing is an accomplishment for anyone, especially a young writer as they build their confidence as an author. With Illustory, My Comic Book and My Awesome Book, children can realize their potential as an author and artist, and celebrate this success with a canvas print of their story's protagonist by Lulu Jr. With nearly 100,000 children's books available through Lulu.com, Lulu Jr. is the ideal destination for young readers.

About Peter H. Reynolds/FableVision

Internationally-acclaimed creativity champion Peter H. Reynolds is a New York Times best-selling author and illustrator of books for people of all ages (The Dot, Ish, Sky Color, The North Star). His work has been published in over 25 languages around the globe. In 1996, Reynolds founded FableVision, an award-winning, creative R&D/educational media development studio located in Boston's Innovation District. FableVision Studios, co-located at the Boston Children's Museum, works with other publishers, museums, broadcasters and non-profits to create custom digital media, animation, educational software, learning games and mobile apps. Reynolds recently was presented with the 2013 Visionary Award by the Association of American Publishers (AAP), which celebrates individuals for their insight and exceptional leadership who have made a positive impact in the lives and endeavors of those throughout the preK-12 learning resource community.

Contact information
Erika Brooks
Lulu.com
ebrooks@lulu.com


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