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Lotto Hessen and Paymaxs Launch a New Mobile Lottery Experience

Innovative technology bringing the Lottery to the end user (July 15, 2014)

HESSEN, Germany, July 15, 2014 /PRNewswire/ --

Paymaxs Ltd., a world marketing leader in changing the lottery experience for the end user, announced today the signing of a first-of-its-kind mobile lottery agreement with Lotto Hessen. The web and mobile application is expected to launch today.

Paymaxs' unique solution includes a full rich back-office system; a regulation engine which meets the specific regulatory requirements; a perfect solution for "responsible gaming"; full databases and knowledge bases of customer behavior for marketing and sales efforts and a direct communication channel.

"We are pleased to offer players opportunities of interacting with Lotto Hessen by sending lotteries remotely and at the same time, being able to enjoy an interactive experience they have never experienced before," commented Eitan Linker, CEO of Paymaxs. "We are focused on bringing new life to the lottery game and at the same time, enable extended reach, greater participation and additional revenues," Linker continued.

Dr. jur. Heinz-Georg Sundermann, Managing Director of Lotto Hessen, remarked: "Paymaxs' solution allows us to combine our traditional lottery game with the fun of a FreeWin game, which especially will reach the younger generation. We are excited about this intensive mobile presence we can offer our end users."

In order to be part of the new lottery interactive experience, end users are invited to download the application from either the Apple App Store or alternatively, if you have android - on Google Play. The application is called FreeWin and by downloading the service, you will be roaring to go!

About Paymaxs

Paymaxs was founded with the aim of enabling lottery companies to engage customers in a modern, exciting lottery experience simultaneously, increasing revenues and reducing costs. The company has established a revolutionary method to make your product the core motivation for millions of people to join an independent social community. Paymaxs' goal is to support lotteries during the transition period of transforming their old games into a modern, attractive experience for all.

Combining a highly creative marketing & product team with an extremely talented technical R&D staff working hand in hand is the Paymaxs secret recipe for the unique solution provided today - both web and mobile. For more information, please visit

About Lotto Hessen

Lotto Hessen, established in 1949, is the state-run lottery company of the State of Hesse, Germany, located in Wiesbaden. The company is managed by Dr. Heinz-Georg Sundermann. The company has around 190 employees, around 2000 service points around the state and annual sales of nearly 600 million Euro. The company also offers a web shop

PR Contact for enquiries:
Lotto Hessen
Dorothee Hoffmann
Tel: +49-0611 / 36-12-170
Fax: +49-0611 / 36-12-116

Paymaxs Ltd
Hadas Hamerovv - Vice President of Product Marketing
Mobile: +972-585-277-277

SOURCE Paymaxs Ltd

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