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Levi's Stadium Ushers In New Era Of Hospitality

Centerplate Reveals Cutting-Edge Food and Beverage Program (June 10, 2014)

SANTA CLARA, Calif., June 10, 2014 /PRNewswire/ -- Centerplate, the global live event hospitality company serving more than 350 premier stadiums, convention centers and entertainment venues across North America and Europe, announces the company's final plans for Levi's Stadium in Santa Clara, CA, the new home of the NFL's San Francisco 49ers. Centerplate will welcome fans to a one-of-a-kind experience, bringing to life the food, style, and passion of the Bay Area's vibrant community through a hospitality program designed for the next generation of food-loving guests. The company will provide food and beverage services throughout the general admission and premium areas of the stadium, as well as retail services for the team store and merchandise outlets.

"For fans who love football and food, there will be no better place than Levi's Stadium," said Centerplate President and CEO Des Hague. "We have been working with the team for years to combine smart data with operational expertise to design a hospitality program to usher in a new era of fan experience, and to match the Bay Area's diverse culture and commitment to quality with the technological, environmental, and design innovations that Levi's Stadium offers. There is no question that in every facetfrom local sourcing to quality of products to speed and style of servicewe are committed to 'Making It Better To Be There' and changing the game for the fans and the community."

"Centerplate's insight and creativity has been integral to the process of bringing Levi's Stadium hospitality to life, and their commitment to delivering a world-class guest experience is evident," said San Francisco 49ers President Paraag Marathe. "From the fresh, locally-grown ingredients on menus to the investment in equipment and service at every level of the stadium, we are very excited to welcome guests to an unparalleled and highly differentiated stadium experience."

Centerplate drew on extensive research and more than a decade of insight as the provider of hospitality services for San Francisco fans to craft the unique offerings at Levi's Stadium. Through Centerplate Stir, the company's in-house hospitality design firm, Centerplate has been working to incorporate hospitality operations into the venue for a seamless, guest-centric experience.

Levi's Stadium Food Highlights
Centerplate's food program at Levi's Stadium will set the bar for game day for all sports and entertainment events. With half of all quick serve food stands serviced by live-fire kitchens, fans can enjoy 180 different menu items freshly prepared throughout the stadium with more than 700 points of sale nearly triple the number of outlets at Candlestick Park. Levi's Stadium's menus reflect the diverse culinary landscape of the Bay Area, featuring specialty dishes such as fresh bao buns, curries, and tortas. Guests in search of traditional game day fare won't be disappointed, with signature additions including a fresh custom-ground, grass-fed burger, anticipated to be one of the most popular menu items. Another anticipated game-changer: every stand includes at least one vegan offering, and there will be 40 vegetarian and vegan options available.

Levi's Stadium is also on track to become the first LEED Gold Certified Facility for new construction that plays home to an NFL team, and sustainability has been built into every aspect of the hospitality program: equipment, operations, product packaging and post-consumer services:

  • 80% of ingredients and products will be sourced from within the state of California
  • More than 60% of menu items will be prepared in-house
  • 100% of seafood will be from sustainable fisheries, certified by the Marine Stewardship Council
  • 100% of cooking oil will be recycled
  • all packaging and serviceware is recyclable, compostable, or biodegradable

About Centerplate
Centerplate is a global leader in live event hospitality, "Making It Better To Be There" for more than 115 million guests each year at more than 350 prominent entertainment, sports and convention venues across North America, Europe and the United Kingdomincluding 7 NFL stadiums. Centerplate has provided event hospitality services to 30 official U.S. Presidential Inaugural Balls, 13 Super Bowls, 21 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at or connect via Twitter @centerplate or Facebook /centerplate.

About Levi's Stadium
Levi's Stadium will be the new home to the San Francisco 49ers, and will also serve as one of the world's best outdoor sports and entertainment venues.It was designed by HNTB and is being built by Turner/Devcon for the Santa Clara Stadium Authority. The $1.2 billion venue will have 1.85 million square feet, seat approximately 68,500 and feature 170 luxury suites and 9,000 club seats. It was designed to be a multi-purpose facility with the flexibility to host a wide range of events, including domestic and international soccer, college football, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl. Levi'sStadium is owned by the Santa Clara Stadium Authority, a public joint powers authority that was establishedto provide for development and operation of Levi'sStadium to ensure that the stadium serves the goals of the City of Santa Clara. For more information, go

SOURCE Centerplate

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