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ISIS Lab Corporation Appoints International Tennis Legend Boris Becker as Brand Ambassador(May 28, 2014)
TORONTO, ON--(Marketwired - May 28, 2014) - ISIS Lab Corporation (TSX VENTURE: LAB)(FRANKFURT: ISX)(Frankfurt WKN: A1XB97) (the "Company" or "ISIS") is pleased to announce international tennis legend, renowned tennis phenom, and businessman Boris Becker ("Becker") has been appointed as Brand Ambassador for the Company's innovative and award winning social gaming platform ISISFriends.
Once describing Wimbledon as his living room, Becker has always been a leader -- pushing the envelope of achievement, innovation and creativity. Today, the global icon, hits a new benchmark by joining the revolution of online gaming and social networking with ISISFriends.
As an early adopter of technology and fan of social media and gaming, Becker incorporated social media as a marketing tool for his own personal brand years ago. With hundreds of thousands of followers, Becker forged a new and highly effective path to staying connected with his fans on Facebook, Twitter and Instagram.
Adding to his past accomplishments, Becker is the current coach to Novak Djokovic, the world's second ranked tennis player. He is a contributing columnist for a popular German magazine with an estimated fourteen million readers. As a former sports commentator for the BBC, and resident of Wimbledon, the British press has dubbed Becker "Britain's best known German."
Famously coining the phrase "If you want to win something special, you got to do something special," at a recent meeting with Isis management Becker noted, "The ISIS team has created something very special, an all-around win for the social, online gamer, the company, and its investors. They have combined two of my favorite passions: gaming and social media. This intersection is what sets them apart."
Launched March 2014 in the UK, ISISFriends.com is an award winning social gaming platform and game changer in the industry. For the first time, players can not only play their favorite games for real money online, they can share and communicate with friends simultaneously. This innovative, new social gaming site is breaking ground with all new social functionalities for real money online gaming, within fully regulated markets.
Daniel Kajouie, President and CEO, stated, "We are excited to welcome Boris to the ISIS family.It is gratifying to work with an ambassador so passionate about the social media process and our online gaming product."
ISISFriends will be the first true social network built and regulated for the online gaming market, providing the UK audience with a product differentiator both from a social interaction perspective and a substantial library of games integrated and available. ISISFriends is on track to have the largest portfolio of games available for social online gaming. ISISFriends cutting-edge technology is designed to be future ready, scalable, modular, with the ability to expand integrations without limit. ISISFriends was built with the ability to support third-party game integrations, cashier support, customer support, social networking, and backend operator support.
About ISIS Lab Corporation
ISIS is the developer and provider of an award winning social gaming software platform. With experienced social gaming leadership and development teams, ISIS looks to leverage the anticipated growth in regulated, real-money, online gaming through the application of the social graph and the gamblification of social games. The ISIS platform was developed for both social gaming and monetized gaming for clients operating within regulated markets. For ISIS clients operating within fully regulated markets the company offers a turnkey solution including a full commerce application and back office suite. ISIS was the winner of The 2013 Most Innovative Startup Company of the year at the 2013 GIGSE Conference in San Francisco, California.
On Behalf of Isis Lab Corporation
Daniel Kajouie, Chairman President & CEO
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Information:
Certain statements in this press release may constitute "forward looking'' statements which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. When used in this press release, such statements may use such words as "may'', "will'', "expect'', "believe'', "plan'' and other similar terminology. These statements include, but are not limited to, the expectation that ISISFriends will be the first true social network built and regulated for the online gaming market, that ISISFriends is on track to have the largest portfolio of games available for social online gaming, and that the regulated, real-money online gaming market is anticipated to grow. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this press release. The forward looking statements involve a number of risks and uncertainties. These risks and uncertainties include, but are not limited to, delays with the launch of ISISFriends and the acceptance of the product in the target market, competition in the industry and markets in which the Company operates, the Company's stage of development, long term capital requirements and future ability to fund operations, regulatory requirements, general economic, market or business conditions and future developments in the sectors of the economy in which the business of ISIS operates. The foregoing list of factors is not exhaustive. Please see the Company's prospectus dated October 23, 2013 and other documents available on www.sedar.com, for a more detailed description of the risk factors. The Company undertakes no obligation to update publicly or revise any forward looking information, whether a result of new information, future results or otherwise, except as required by law.
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