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Highlights for Children, Inc. Introduces Let's Grow

New Monthly Series Helps Parents and Babies Celebrate Everyday Joys (August 20, 2014)

COLUMBUS, OH--(Marketwired - August 20, 2014) - For parents, everyday moments spent with their babies -- whether strolling through the park, splashing in the bath tub or sharing a story at bedtime -- are times to treasure.Today, Highlights for Children, the leading family media brand and publisher of the most-read children's magazines in North America, announces the launch of Highlights Let's Grow, a unique series created to help parents celebrate the joys of everyday life with baby.

Designed by child development experts for babies ages 0 to 2, each monthly shipment of Let's Grow is focused on a teachable moment in baby's day such as eating, playing, exploring, bathing, sleeping, reading or discovering. Parents receive a box, delivered right to their door, filled with two beautifully illustrated books created with babies' developmental needs in mind, plus a special surprise that is integral to the themed experience and an eight-page parent guide with insight and suggestions of engaging and enriching ways for moms and dads to celebrate a particular everyday joy of babyhood.

"At Highlights, we know how important 'together time' is for parents of babies," says Christine Cully, editor in chief of Highlights. "Let's Grow not only supports learning and development through enriching stories and activities, but it also engages parents and babies in joyful moments filled with laughter and fun."

The Let's Grow series is developed by the creators of the award-winning Highlights High Five magazine for preschoolers and Highlights Hello magazine for babies and toddlers. Like all of Highlights' early childhood products, Let's Grow helps parents and children establish a foundation for lifelong learning.


Sample shipments of Let's Grow include:

  • Let's Discover: Featuring the beloved Highlightscharacter Spot the puppy, the Let's Discover package celebrates baby'sfirst interactions with people, from greetings to games. The Hello, Spot! book hasa mirror on the last page so baby can see -- and learn to recognize -- his orher own face. Peekaboo,Spot! has a page with a slot to insert a photo of baby so hecan play peekaboo with someone very special -- himself! The keepsake is anadorable Spot plush toy.
  • Let's Read: The Let's Read shipmentcelebrates the joy of shared story time. In I Have a Book, Mama Cat and herson uncover the delights found in books -- ABCs, colors, shapes, rhymes,favorite characters and more. TheSound I Love Bestis about listening to and enjoying sounds all around us: akitten's purr, a pinwheel's whirr, the drip-drip drum of rain, the hummingof a plane. The keepsake is a high-quality tote, perfectly sized fortaking Let's Grow books on the go.
  • Let's Take a Bath: The Let's Take a Bath bundlecelebrates the fun of bath time. Adventures abound in Little Frog's Bubble Troubleas Little Frog joins baby in a bathtub full of toys and too many bubbles. Boats Afloat followsPapa Bear and Baby Bear as they set sail in this ode to boats big andsmall. The keepsake is a Little Frog washcloth puppet.

Other themes include Let's Eat, Let's Explore, Let's Go to Bed, Let's Talk and Let's Sing.

Let's Grow is sold exclusively by Highlights and is priced at $24.95 per month, plus shipping and handling. Additional details can be found at https://store.highlights.com/puzzle-book-clubs/lets-grow.

Click here to watch the Let's Grow video.

Let's Grow Baby and BinLet's Grow Let's Discover BundleLet's Grow Let's Read BundleLet's Grow Let's Explore Bundle

Devoted to "Fun with a Purpose," family media brand Highlights for Children, Inc. (http://www.highlights.com) has helped children become their best selves for generations. In addition to the flagship magazine, Highlights' other offerings include a preschool magazine (High Five), an infant magazine (Hello), a children's book company (Boyds Mills Press), puzzle book clubs and a variety of digital products. The Timbertoes, Goofus and Gallant and Hidden Pictures are registered trademarks of Highlights for Children, Inc.

The following files are available for download:

Angela Payne
Angela.Payne@Highlights.com
614.487.2236 (office)


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