Company News: Page (1) of 1 - 03/07/13

Freeze Tag Announces Launch of Game Based on Classic Locked Room Mystery

(March 07, 2013)

TUSTIN, Calif., March 7, 2013 (GLOBE NEWSWIRE) -- Freeze Tag, Inc. (OTCQB:FRZT), a developer of casual family games and entertainment for tablets, smartphones, PCs and Macs, today announced that Victorian Mysteries®: The Yellow Room for iPhone and iPad is available now for download through the Apple iTunes store.

Published on the iOS platform by Big Fish Games, Victorian Mysteries®: The Yellow Room is a hidden object adventure game based on the classic "locked room" mystery novel Le Mystère de la Chambre Jaune, written by Gaston Leroux (author of The Phantom of the Opera).

"We're excited for mystery game lovers to experience one of the most captivating 'locked room' mysteries of all time on the iPad and iPhone," said Craig Holland, Freeze Tag CEO. "The game has performed extremely well, ranking in the Top 100 Grossing iPad Puzzle games in over 48 countries around the world."

For more information on Victorian Mysteries®: The Yellow Room and other games based on classic Victorian Mystery novels, visit: www.victorianmysteries.com

About Freeze Tag, Inc.

Headquartered in Tustin, California, Freeze Tag, Inc. is a leader in the development of casual family games for mobile, tablet, and PC and Mac platforms, including the number one hit series, Victorian Mysteries® and Unsolved Mystery Club®, and digital entertainment, such as Etch A Sketch® (for iPhone and iPad) and Grimm Reaper®: Hidden Tales (for iPad), which have achieved millions of downloads across all devices and platforms. Freeze Tag stock is publicly traded on the OTCQB exchange under the symbol, "FRZT."

For more information, visit the Freeze Tag website at www.freezetag.com.

The Freeze Tag, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15658

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

CONTACT: Nina Glass
Financial Profiles, Inc.
investorrelations@freezetag.com
(714) 210-3850 x26

Page: 1

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