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Facebook Drives 291% User Growth of Gamzio's Slots-O-Luck Adventure(July 01, 2014)
IRVINE, CA -- (Marketwired) -- 07/01/14 -- Gamzio Mobile, Inc. (www.Gamzio.com) (OTCQB: GAMZ), the innovative mobile and social casino gaming company, is pleased to announce an overall user growth of 291% over the past 30 days, of its flagship social casino game Slots-O-Luck Adventure.
The impressive growth is attributed to Gamzio's use of Facebook's widely acclaimed Mobile Install Ads. The recent Facebook campaigns have specifically focused on aggressively driving new users to the game, in order to generate data-driven feedback, and most importantly, scale up Slots-O-Luck's player base.
CEO Jason Deiboldt stated: "Gamzio maintains a development cycle of Design, Build, Test, Iterate. Over the past year we've been optimizing the game to reach certain Key Performance Indicators before deploying our growth strategy. We now feel the game is ready for scale, and will aim to continue our recent growth trend moving forward."
The Facebook advertising platform enables Gamzio to rapidly scale up its Slots-O-Luck userbase with a Cost Per Install Model (CPI). CPI is an advertising model in which advertisers like Gamzio only pay for a proven game install, also known as a new user or player. Unlimited upside potential exists for advertisers able to generate positive ROI in advertising to Facebook's 1 Billion Monthly Active Users (MAU) on mobile.
Gamzio is passionately committed to marketing Slots-O-Luck Adventure as fast as its financing will allow the Company to expand. The overall goal is to grow and acquire a player base of 700,000 Daily Active Users (DAU).
Slots-O-Luck Adventure is available free for download on the Apple iTunes App Store. The game provides an unrivaled social casino experience for players, featuring 11 exciting Vegas-style slot machines. The all new "Wonderland Winnings" slot, based on the classic book Alice's Adventures in Wonderland, is sure to become a fast player favorite.
The game's unique casino experience on mobile drives positive player feedback, and 4.5-star ratings on Apple's App Store. Integration with Facebook allows players to save all unlocked content and in-game currency without losing any progress within the game. The Gamzio team is constantly optimizing the game for player experience, retention, and monetization.
About The Social Casino Industry
Major casino operators are quickly converging on the social casino industry. Most recently, Bally Gaming has acquired Dragonplay studios for a deal worth a potential $100 million. Caesars Interactive Entertainment has pledged to continue its aggressive acquisition strategy to sustain the growth of its social gaming business after posting strong advances in the first quarter of 2014. Caesars Interactive Entertainment reported an 82 per cent increase in net revenue to $124.2m for the first quarter of 2014, driven by record growth from its social and mobile gaming business, including its recent Pacific Interactive acquisition. Pacific interactive is the fourth social casino operator Caesars has acquired.
About Gamzio's Social Casino Games
Gamzio's flagship social casino title: "Slots-O-Luck Adventure", released in 2013, maintains a 4.5 Star rating on the worldwide Apple App Store.
Gamzio has recently acquired popular Facebook game Go-Go Casino, and will be relaunching an all new version soon. Go-Go Casino has been downloaded over 367,000 times on the Facebook canvas.
Gamzio's flagship Social Casino Game Slots-O-Luck Adventure can be downloaded at:
About Gamzio Mobile, Inc.
Gamzio is a developer of casino-style games for the Internet and mobile devices. Its mission is to bring a genuine "Vegas" experience to the mobile gaming market through a strategic approach that optimizes real-time data and analytics technology. Gamzio recently released "Slots-O-LuckAdventure HD," which is available for download at its web site http://slotsoluck.com/play/ or directly in Apple's App Store.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, utilizing new Facebook mobile technology, increasing users for Gamzio's games, and business strategy. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
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