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ExpertSender is the First Approved Reseller for Return Path's Certified Whitelist in Russia

ExpertSender, a global provider of leading email marketing solutions, has signed an agreement with Return Path to become the first Approved Reselling Partner in the Russian market. (July 03, 2014)

MOSCOW, July 3,2014 /PRNewswire-iReach/ -- Thanks to this cooperation, ExpertSender will make it possible for Russian companies to join the largest network of high quality email senders in Russia and get included on Return Path's whitelist of trusted senders.

The program improves deliverability of permissioned email messages to subscribers' inboxes, which increases open, click and conversion activity, keeping marketers connected to their customers and maximizing email marketing ROI.

Supported by the local ExpertSender team, Return Path expands its coverage to the biggest online market in Europe. "Mailbox providers are continually changing their filtering processes to combat email abuse. As a result, even marketers that follow best practices and are only sending permissioned email struggle to deliver their messages to subscribers' inboxes, unintentionally subjected to anti-spam filtering," explains Jan Niggemann, Regional Director Central Europe at Return Path. "This is where Return Path's Certification for Russian Marketers can help by identifying legitimate senders whose mailing practices qualify for whitelisting. Having Expertsender offer this solution will ensure that customers get the best advice and support in market when they apply for certification and go through the audit process."


"Providing the best inbox deliverability solutions to keep marketers connected with their Russian subscribers is a key part of our Russian and worldwide strategy." said Krzysztof Jarecki, VP of Global Business Development at ExpertSender.

With a wide portfolio of clients ranging from e-commerce, travel to retail and traditional brick and mortar businesses, ExpertSender is one of the key players in the Russian ESP market, providing efficientemail solutionsto medium and large enterprises.

About ExpertSender

With offices in the European Union, USA, Russia, China, and Brazil, ExpertSender operates as a marketing partner of many fast-growing companies around the world.

As a technology and marketing specialist, ExpertSender extends complimentary assistance in all areas of email communication, such as implementation of best practices, leveraging big data, subscriber segmentation rules, and automating one-to-one content, on top of ensuring the highest deliverability ratios for Retail, E-Commerce, Social Games and Networks, Affiliate Marketing, as well as Travel and Publishing projects.

For more information, visit http://www.expertsender.com/

Media Contact: Aleksander Heba, ExpertSender, +48608077112, aleksander.heba@expertsender.com

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SOURCE ExpertSender

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