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Eckrich® Enters Second Year of College Football Playoff Partnership

(July 17, 2017)


SMITHFIELD, Va., July 17, 2017 (GLOBE NEWSWIRE) -- Eckrich® announced today that it has extended its partnership to remain the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff. A fan favorite, the brand will again host a multifaceted campaign each weekend during the 2017 college football season and at the 2018 national championship game.

Capitalizing on the success of its first year as an official sponsor, Eckrich will once again present one of the most thrilling moments in college football each week. For a second year, the brand will host its popular Road to the National Championship sweepstakes*, through which lucky fans around the country will have the chance to make a 20-yard throw for $1 Million. The throws will be held during some of the biggest college football games of the season, and at the 2018 College Football Playoff National Championship in Atlanta, Georgia, live on ESPN.

Fans can visit www.EckrichFootball.com to enter for a chance to win.

As the Official Smoked Sausage and Deli Meat sponsor of the College Football Playoff, Eckrich will be promoting the brands Road to the National Championship sweepstakes through experiential marketing, digital media, public relations, and social media. Fans will also be able to sample Eckrich naturally hardwood smoked sausage and savory deli meats at stadiums across the country throughout the season.

Helping to promote the sweepstakes, ESPN College GameDay and Saturday Night College Football Game analyst Kirk Herbstreit will be featured in digital sweepstakes ads and on social media for the second consecutive year. He will also be featured in an Eckrich tailgating-themed television ad throughout the fall.

?Last year, our partnership with the College Football Playoff helped us share Eckrich with millions of college football fans across the country, said Tim Zimmer, Smithfield Foods chief marketing officer. ?The energy and enthusiasm that fans have for this game is incredible! By returning as a College Football Playoff partner and hosting the second year of our Road to the National Championship sweepstakes, were looking forward to celebrating this exciting sport in an even bigger way.

?We are thrilled to have Eckrich back for a second year as CFP sponsor, said Bill Hancock, College Football Playoff executive director. ?This has been a terrific relationship and a natural fit for college football.

For more information about the Road to the National Championship sweepstakes, and to see a list of games where Eckrich will be participating, visit www.EckrichFootball.com.

Eckrich is a brand of Smithfield Foods.

* NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF SPECIFIC STATES WITHIN THE 50 UNITED STATES (AND WASHINGTON, D.C.) WHO ARE THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Sweepstakes ends 12/20/2017. For complete Official Rules, prize descriptions and odds disclosure, visit www.EckrichFootball.com. The $1,000,000 prize will be awarded as a 40-year annuity for which the winner will receive $25,000 annually for 40 years. Sponsor: Armour-Eckrich Meats LLC, 4225 Naperville Rd., Lisle, IL 60532.

About Eckrich

Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.eckrich.com.

About Smithfield FoodsSmithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield?, Eckrich?, Nathan's Famous?, Farmland?, Armour?, John Morrell?, Cook's?, Kretschmar?, Gwaltney?, Curly's?, Margherita?, Carando?, Healthy Ones?, Krakus?, Morliny? and Berlinki?. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

CONTACT: Contact:Faye ShroffBreaking Limits for Eckrich2137 South Blvd., Suite 200Charlotte, N.C. 28203Direct: 704-766-9062Cell: 704-591-4353E-Mail: fshroff@breakinglimits.net

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