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EarthIntegrate to Host Executive Marketing Roundtable in NYC with Guest Speaker Sheryl Pattek, Forrester Research, Inc. Vice President and Principal Analyst serving CMOs
HOUSTON, Aug. 7, 2014 /PRNewswire/ --In an effort to promote conversation around the future of marketing technology, EarthIntegrate is bringing together marketing leaders in the financial services space to discuss their challenges and successes in modernizing their marketing efforts. The event and roundtable discussion will take place from August 9th to Auguest 10th, at the historic Affinia Hotel Manhatten preceded by an exciting evening at the Yankees stadium for one of Derek Jeter's last games. Sheryl Pattek, Forrester's Principal Analyst serving CMOs, will moderate the interactive discussion.
The roundtable will provide business leaders with insight into developing trends within the marketing landscape. Key topics will include the changing role of Chief Marketing Officers, the relationship between CMOs and CIOs as well as the impact technology is having on the marketing organization.
"Ensuring your organization can not only stay ahead of your competitors but also stay ahead of the curve when it comes to communicating with and servicing your customers is not only necessary, it's critical in today's environment. Organizations that depend on legacy ways of doing business are going to lose in the end. We believe this event will bring together transformational leaders in the financial services marketing space and allow for a real discussion on how to make impactful change take place in the way heavily-regulated industries communicate with their customers," says Ryan Farris, President at EarthIntegrate.
In anticipation of this event, Sheryl Pattek will also be hosting a webinar to provide an introduction to the content that will take place at The Forward Thinker as well as prompt some initial discussion thoughts and topics. The webinar will be held on August 14th at 3:30pm EDT. To register for the webinar visit: http://goo.gl/EJEuy6. To learn more about the Forward Thinker event and register to attend visit: http://earthintegrate.com/theforwardthinker/.
EarthIntegrate is the leading provider of relationship marketing technology with our Pando platform. The Pando platform enables seamless, best-in-class, localized marketing with customized, 24/7 data-driven marketing support for national brands. The EarthIntegrate team is made up of some of the industry's most prominent business analysts, designers, developers, testers and project managers. Our system and industry experts define, document and customize scalable solutions tailored to our customers' specific business needs. By integrating best-in-class marketing, creative, technology and procurement practices, we provide clients with a faster, more effective way to grow and manage their business initiatives.