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EMEA Online Gaming Market 2014

  (May 26, 2014)

NEW YORK, May 26, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

EMEA Online Gaming Market 2014

http://www.reportlinker.com/p02061519/EMEA-Online-Gaming-Market-2014.html

1.) Online gaming increasing on mobile devices and social networks in emerging markets of Europe, Africa and the Middle East

A new publication by Hamburg-based secondary research organization yStats.com, "EMEA Online Gaming Market 2014", reports a trend of gamers away from consoles and pre-installed PC games toward online and mobile games. This move to mobile and social is especially pronounced in emerging markets such as Eastern Europe, the Middle East and Africa compared to Western Europe, where a high percentage of gamers still play on their console or PC, but even there the trend is apparent as smartphone and tablet penetration continues.


In Europe, the UK led spending rates on digital game content, while Germany was the leading country by average monthly revenue per paying user. Online gaming is a vast market in the UK as nearly 20% of the population of the UK use the Internet to play video games. The online game market there has further growth potential because of the mobile trend. Tablets were the first choice of over a third of mobile device owners to play games in 2013 in the UK, while half of all tablet owners played games. In Germany, consoles and PC are still popular for gaming, but mobile and social platforms are gaining importance. Downloads generated the highest revenue on the online gaming market in Germany in 2013. Mobile game sales also grow. The most popular types of games played in Germany are strategy, casual and action games.

In France, digital games are expected to grow and take a large share of the total video games market, while physical games sales decline. The revenues of the digital gaming market in France grew by over 10% in 2013, while the share of digital gaming on the total gaming market increased. Computer was the device most frequently used for gaming in France last year, followed by smartphone. In Belgium, the largest group of gamers played social or casual games, with the mobile gaming audience also being significant. A similar pattern was observed in Spain, and in Italy the PC and consoles are still used more for games than smartphones and tablets.

The emerging markets Turkey and Poland were ahead of Western European countries in terms of the share of online gamers on Internet users in 2013. Eastern European countries also had a higher share of users who play networked games than in Western Europe, with Croatia in the lead. In Poland, computer games remained a major segment of the gaming market in 2013, but social, mobile games and online MMOs are catching up. In Turkey, over 20 million people play games online regularly, with social games being the largest contributors to this number.

In Russia, the online gaming market is booming, with still more growth expected from the mobile and social platforms. The online gaming market grew by over 20% in Russia, with MMO being the largest segment, followed by social. The number of mobile gamers in Russia is forecasted to increase annually to reach over 60 million in 2016, with around the same number playing online games other than on mobile devices.

In the Middle East, a quarter of Internet users in the UAE play or download video games or computer games online, almost double the share in 2010. Moreover, over 10% of mobile users in the UAE download games on mobile. In Jordan and Saudi Arabia, the most visited gaming websites have a monthly audience reach of over 10% of Internet users in those countries.

Online gaming revenues in South Africa are forecasted to grow by a small-double digit percentage between 2013 and 2017. Mobile gaming outperforms pure online gaming by far in South Africa, with the revenues differing by several times. In other African countries, such as Ghana, Nigeria, Kenya and Senegal, online and mobile gaming is also gaining popularity, with a small double-digit share of Internet users engaging in this activity on their mobile devices and PCs.

2.) About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and Company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
1.Management Summary

2 . Europe (Regional)
Top 3 Markets in Western Europe by Digital Game Content Sales, 2012
Share of Online Gamers on Total Internet Users, in %, by Selected Countries, 2013
Share of Internet Users Playing Networked Games with Other Persons, by Countries, in %, 2012
Share of Players Who Pay for Mobile Games, 2012
Average Monthly Revenue Per Paying User in Free-to-Play MMOs, by Selected Countries, 2012

3. Western Europe

3.1. UK (Top Country)
Online Gaming Market Trends, 2014
Online Game Spending, in GBP million, 2011 & 2012
Online Game Spending, in GBP million, 2011 & 2012
Mobile Game Spending, in GBP million, 2010 & 2013f
Share of Individuals Who Play Video Games Online, in %, Q3 2013
Share of Individuals Aged 16 - 34 Who Play Games Online, in %, 2012
Average Time Spent Playing Online Games* per Week, in % of Individuals Aged 16 - 34, 2012
Share of Tablet Owners Who Play Games on Tablet, in %, 2013 and Mobile Devices Used the Most for Playing Games, in % of Users, 2013
Breakdown of Total and Daily Mobile Gamers, by Gender and Age, in %, April 2013
Breakdown of Users Who Purchased Mobile Games and Who Download Mobile Games for Free, by Platform, in %, April 2013
Breakdown of In-Game Purchases for Mobile Games, by Type, April 2013

3.2. Germany (Top Country)
Online Gaming Trends, 2014
Online Gaming Revenues, by Downloads, Subscriptions and Payments for Online and Browser Games, and In-Game
Purchases, in EUR million, 2011, 2012 & H1 2013
Number of Mobile Games Sold, in million, Sales, in EUR million, and Average Game Price, in EUR, by Games for Mobile Phones and Smartphones, Games for Mobile Consoles and Total, H1 2012 & H1 2013
In-Game Purchases of Virtual Goods, in EUR million, 2012, 2013e & 2017f
Number of Online Gamers, by Game Type, in millions, 2013
Devices Used for Playing Games, in % of Gamers, 2013
Devices Used Most Frequently for Playing Games, by Used Daily and At Least Once a Week, in % of Gamers, March 2013
Share of Gamers Who Pay for Games, in %, 2013 and Breakdown of Game Spending, by Type, in %, 2013
Top 6 Categories of Most Visited Websites, Incl. "Gaming", in % Internet Users, June 2013
Most Popular Types of Games, by Total, Male and Female Gamers, in %, 2013

3.3. France (Top Country)
Online Gaming Trends, 2014
Digital Gaming Revenues, in EUR million, 2012 & 2013e
Share of Digital Gaming on Total Gaming Revenues, 2012 & 2013e
Breakdown of Frequency of Usage of Devices for Gaming, by Device, in % of Gamers, 2013
Share of Gamers Who Bought Digital Games at Least Once, by Age Group, in %, 2013 and Share of Gamers Who Prefer Buying Digital Games over Physical, in %, 2013

3.4. Belgium
Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013

3.5. Denmark
Share of Online Shoppers Purchasing Video Games Software Online, in %, by Age Group, Gender and Total, 2010-2013

3.6. Italy
Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013

3.7. Netherlands
Breakdown of Video Gaming On Different Platforms, by Frequency, in % of Gamers, 2013
Share of Device Owners Who Purchased Games and Virtual Goods for Games, by Tablet and Smartphone, in %, July 2013

3.8. Spain
Number of Gamers, by Platform, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013

3.9. Sweden
Share of Individuals Purchasing Video or Computer Games Software Online, in %, by Age Group, Gender, Gender and Total, 12 Months to March 2013

4. Eastern Europe

4.1. Russia (Top Country)
Online Gaming Trends, 2014
Gaming Revenues, by Segment and Total, in USD million, 2010 2012
Share of Online on Total Gaming Market, in %, 2010 - 2012 and Breakdown of Online Gaming Market, by Segment, in % of Total Gaming Market, 2010 2012
Online Gaming Revenues, in USD million, 2011 & 2013e
Number of Online Gamers, in million, 2012 & 2016f
Number of Mobile Gamers, in million, 2012 & 2016f
Breakdown of Gamers by Gender, Age Group and Income, by Browser Gamers and Social Gamers, in %, 2012
Free-To-Play MMO Market Data, Including Monthly Users, in million, Average Revenue Per Paying User, in USD, Conversion Rate, in %, 2013
Breakdown of Payments in Online Gaming, by Method, in %, January 2012 and January 2013

4.2. Poland
Online Gaming Trends, 2014
Share of Online Gamers on Internet Users, in %, 2013

4.3. Turkey
Online Gaming Trends, 2014
Share of Online Gamers on Internet Users, in %, 2013

5. Middle East

5.1. UAE (Top Country)
Share of Internet Users Who Play or Download Video Games or Computer Games Online, in %, 2010 & 2012
Breakdown of the Most Purchased Product Categories in B2C E-Commerce, Incl. Downloadable Games, in % of Online Shoppers, 2012
Share of Mobile Users Who Download Games on Mobile, by Frequency, in %, 2010 & 2012
Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012

5.2. Jordan
Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012

5.3. Saudi Arabia
Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012

6. Africa

6.1. South Africa (Top Country)
Online Gaming Revenues, in ZAR million, 2012, 2013e & 2017f
Mobile Gaming Revenues, in ZAR million, 2012, 2013e & 2017f
Purposes of Internet Usage, Incl. "Playing or Downloading Video Games or Computer Games", in % of Internet Users, by Urban and Rural, 2012
Product Categories Purchased Online, in % of Internet Users, November 2012

6.2. Egypt
Top Gaming Websites, Ranked by Monthly Reach of Internet Users, in %, 2012

6.3. Ethiopia
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. "Gaming", in % of Urban Internet Users, 2012

6.4. Ghana
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming", in % of Urban Internet Users, 2012

6.5. Nigeria
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. "Gaming", in % of Urban Internet Users, 2012

6.6. Kenya
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. "Gaming", in % of Urban Internet Users, 2012

6.7. Senegal
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. "Gaming", in % of Urban Internet Users, 2012

To order this report: EMEA Online Gaming Market 2014
http://www.reportlinker.com/p02061519/EMEA-Online-Gaming-Market-2014.html

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