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DoSomething.org Joins Forces with WWE and The Creative Coalition's Be a STAR Anti-Bullying Initiative

The Bully Text campaign uses an SMS text message experience to encourage young people to step up to bullying (September 03, 2014)

NEW YORK, Sept. 3, 2014 /PRNewswire-USNewswire/ -- DoSomething.org, the largest organization for young people and social change, and Be a STAR, an anti-bullying initiative co-founded in 2011 by The Creative Coalition and global entertainment company WWE, are teaming up for The Bully Text: Superstar Edition, a campaign that uses an SMS text message game to get young people to take action around bullying.

Beginning today, young people will be able to participate in theSMS textmessage experience that virtually walks them through a day in the life of a student giving them a chance to take action aroundbullying. For example, young people receive a text in the experience with the following scenario: "Seth teases Amy, ur lab partner, about her stutter & everyone laughs. Do u A) wait & comfort her after class or B) tell them to quit it." Each scenario is designed to make young people think aboutwhat they would do in the face ofbullyingalongside some of their favorite WWE Superstars.

"Both DoSomething.org and Be a STAR are committed to giving young people the tools they need to combat bullying," said Naomi Hirabayashi, Chief Marketing Officer, DoSomething.org. "Through DoSomething.org's expertise in using innovative SMS games to tackle important issues and WWE's global reach and passionate fan base, this partnership is a no-brainer."


WWE Superstar Sheamus has joined forces to record a public service announcement to encourage participation in The Bully Text. To view the PSA, click here.

"We are proud to partner with DoSomething.org and their successful Bully Text Campaign, which has already provided thousands of young people with the education and resources they need to stop bullying in their communities," said Stephanie McMahon, Chief Brand Officer, WWE. "Utilizing WWE's global platforms will provide additional exposure for The Bully Text as well as new opportunities for young people to take a stand against bullying."

"Bullying is the unfortunate great equalizer.The Bully Text Campaign provides a direct and positive resource to the younger generation," said Robin Bronk, Chief Executive Officer, The Creative Coalition. "Be a STAR aims to provide students with the best assets that help combat the bullying epidemic, and the Bully Text Campaign is something we want in every student's anti-bullying toolbox."

To play the Bully Text, visit http://www.DoSomething.org/bully or text STAR to 38383.

About DoSomething.org:
DoSomething.org makes the world suck less. The largest org for young people and social change, our 2.7 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop*

About Be a STAR:
Be a STAR (beastaralliance.org) is an anti-bullying alliance co-founded by WWE and The Creative Coalition. Its mission is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. Be a STAR, which stands for "Show Tolerance And Respect," promotes positive methods of social interaction and encourages people to treat others as equals. WWE and The Creative Coalition leverage the power of The Creative Coalition's entertainment industry constituencies and WWE's global brand and platforms to help combat the bullying epidemic plaguing today's youth.

SOURCE DoSomething.org

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