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Dethrone Royalty Holdings, Inc. Signs San Francisco 49ers' Linebacker Aldon Smith to Exclusive Endorsement Deal

(January 15, 2013)


CAVE CREEK, Ariz., Jan. 15, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC), (or "DRHC"), also known as Dethrone Beverage, announced the signing of a 3 (three) year exclusive endorsement agreement with Aldon Smith of the NFL's San Francisco 49ers.



Dethrone will have the right to use Aldon Smith's name, photograph, picture, appearance, likeness, signature, reputation, quotations, other endorsements, personal or professional background and experience, as well as video recordings of his appearances and audio recordings of his voice, to promote DRHC's sports nutrition beverage as well as their enhanced water beverage which will be marketed under the Dethrone Royalty Inc. brand as Dethrone Beverage.



Management would like to encourage everyone to watch a newly produced and released video outlining the artistic creation of Aldon Smith's Dethrone Royalty T-Shirt:


Click here: http://vimeo.com/57231123




Toby McBride, CEO of DRHC said: "We are very pleased and excited Aldon Smith, linebacker for the San Francisco 49ers, this year's NFC West Division Champions, has agreed to promote and endorse our Beverage Products. We believe that within our niche market Dethrone's products will be unsurpassed, and Star Athletes like Aldon Smith will be very instrumental in getting that message across.



"Aldon Smith is the first of several key Athletes we have signed, or are about to sign, to represent us and our products. The Dethrone Brand is very well known in the Mixed Martial Arts arena, more specifically within the UFC; now it will be well known in the NFL and very soon in other Major Sports."



About Aldon Smith



Aldon Smith is an American football outside linebacker for the San Francisco 49ers of the National Football League (NFL). He was drafted by the 49ers with the seventh overall pick in the 2011 NFL Draft. He played college football for the University of Missouri Tigers.



After being used only as a situational pass rusher throughout his rookie season, Aldon Smith became a full-time starter in 2012. In Week 10 he set a Monday Night Football record by recording 5.5 sacks against the Chicago Bears. During week 12, in a game against the New Orleans Saints, he surpassed Reggie White as the fastest player in league history to record his 30th career sack, doing so in 27 games. In week 13, against the St. Louis Rams, Smith broke another of White's records by recording 31.5 sacks in his first two seasons. In that same game, he tied Fred Dean's franchise record of 17.5 sacks in one season.



About Dethrone Royalty Holdings, Inc.



In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverage under the Dethrone Beverage brand.



Dethrone Royalty Inc. has been an important factor in the growth of the Mixed Martial Arts (MMA) sports field, as can be seen through their various sponsorships of fighters and events. The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings; each of us is born and raised with the potential to rule our environment. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.



Nick Swinmurn is behind the success of Dethrone Royalty Inc. (licensor to DRHC) He was Founder of Zappos.com and is part owner of the NBA team the Golden State Warriors. Dethrone sponsors some of the best fighters in the world such as heavyweight champ Cain Velasquez, and multi-weight champions Josh Koscheck, Ben Henderson and Jose Aldo.



The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16520



About Dethrone Beverage:



Dethrone™ was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone™ will help give you "that something extra"



"Increase Muscular Strength, and Power Output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery."



Dethrone's unique blends are designed to bridge the gap between energy drinks like Monster™, nutritional supplements, and hydration drinks like Gatorade™-- without negative effects. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for your next move.



February 2013 is the launch date for Dethrone, beginning with their first sponsorship of a major sporting event, Texas vs. Nation Football Game in Allen, Texas. Dethrone will launch on the U.S. west coast with Tier One (major beer distributor), and be sold through chains like 7-11, Nugget Markets, C-Stores like AM PM, Circle K and Quik Trip.



Safe Harbor Statement:



Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone Royalty Holdings' filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.


CONTACT: Ryan Troup, President
Circadian Group, Investor Relations
Phone: +1(646) 257-2444
Email: Ryan@Circadian-Group.com
Web: www.Circadian-Group.com
DD portal: Coming Soon!



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