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Danal launches Mobile Operator Billing for Windows Phone Store

(May 01, 2014)

SAN JOSE, CA -- (Marketwired) -- 05/01/14 -- Danal, a global leader in mobile commerce, announced today that it is now processing Mobile Operator Billing for Microsoft Corp.'s Windows Phone Store. The service, which is being made available on multiple mobile operators, is powered by Danal's BilltoMobile payment platform, and enables consumers to make one-click purchases in the Windows Phone Store and charge those purchases to their monthly mobile phone bill.

Mobile carriers have utilized the BilltoMobile platform for launching similar offerings with other major mobile app stores that currently support direct carrier billing. Danal built a custom interface to Microsoft's billing specifications, employing its modular platform and experience of working closely with the carriers. The launch of this offering grants the Windows Phone Store immediate access to Danal's global payment network that processes billions of transactions internationally.

"Danal's bespoke solution for Windows Phone provides the app store with our intuitive Carrier Billing payment option," said Jim Greenwell, President and CEO of Danal Inc. "We're extremely excited to bring that platform to the growing user base in the Windows Phone Store."

In addition to broadening payment methods for Windows Phone Store users, Mobile Operator Billing also broadens opportunities for content developers to monetize within the marketplace. Windows Phone Store now supports 59 Mobile Operator billing connections in 36 countries.


"Working with Danal to implement another secure payment solution for Windows Phone will enable even more customers to enjoy our expansive catalog of apps and games through one convenient billing system," said Todd Brix, general manager, Windows Store & Apps, Microsoft Corp. "Mobile Operator billing connections also benefit app developers by significantly increasing total app revenue in markets where operator billing is available," Brix continued.

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About Danal:

Danal Inc. is a premier provider of carrier-integrated mobile commerce solutions worldwide, enabling the purchase of goods and services on PC, tablet, and mobile phones using their BilltoMobile platform. Danal Inc.'s data services utilize direct connections with US tier-1 Mobile Operators, enabling businesses to reduce input friction and drive sales. Danal Inc. is the US subsidiary of Danal Co. Ltd. (KOSDAQ: 064260), the pioneer and global leader in e-commerce mobile payments globally, having processed an unmatched $7 billion in transactions for over 10,000 merchant partners. Danal Inc. is a privately held company headquartered in San Jose, California, and Danal Co. has offices worldwide.


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