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Corona Labs and Vungle Partner to Bring Video Advertising to Corona SDK Developers(July 23, 2013)
Palo Alto, CA (PRWEB) July 23, 2013
Corona Labs, creator of the award-winning Corona SDK for mobile development, and Vungle, developer of the next-generation of mobile video advertising solutions, today announce a partnership to provide Corona SDKs global community of developers access to the Vungle SDK. The partnership gives Corona developers a way to quickly and easily improve their apps revenue potential and user experience.
As a leading development solution, Corona SDK allows developers to build apps and games for both iOS and Android with a single codebase and in a fraction of the time. With Vungles new Corona Plugin, Corona SDK Starter and Pro developers can monetize mobile content by incorporating highly engaging 15-second HD video ads within their mobile apps or games. Vungles in-app video advertisements provide a superior user experience when compared to traditional display advertising, by supporting a number of implementations and ad placements.
We really want to make video monetization easier for developers by integrating directly with Corona and making implementation a very smooth process, said Zain Jaffer, CEO of Vungle. This partnership makes a lot of sense because both companies are focused on saving developers time and effort, so they are free to create the best possible apps.
Vungle provides a fresh and effective approach to app monetization, says David Rangel, COO of Corona Labs. Vungles industry-leading ad formats have been well received by the developer community and were looking forward to offering Corona developers this one-of-a-kind solution for generating revenue.
Recently launched, Corona Plugins give Corona developers access to functionality and third party services that enhance the development experience. Corona Plugin partners include Fortumo, Carrot and Green Throttle with new partners to be announced on a regular basis.
For a complete list of Corona Plugin partners, please visit coronalabs.com/resources/plugins. To integrate Vungle into your Corona-powered app or game, visit docs.coronalabs.com/daily/plugin/vungle/index.html.
Vungle is a video monetization platform that connects advertisers and developers to achieve breakthrough levels of monetization and user engagement. Vungles technology has served over 1 billion video views in hundreds of top mobile apps. Founded in 2011, the company is based in San Francisco and is backed by Google Ventures, AOL Ventures, Crosslink Ventures and a blue-chip group of angel investors. For more info, go to http://www.vungle.com.
About Corona Labs
Corona Labs (http://www.coronalabs.com) is a venture-backed mobile software company based in Palo Alto, CA. Corona Labs products, the award-winning Corona SDK Starter, Pro and Enterprise, democratize app development by empowering developers, from independents to large studios, to create cross-platform applications, games and eBooks for iOS, Android, Kindle Fire®, and NOOK. Boasting a community of over 250,000 developers worldwide, apps created with Corona now have more than 1,600,000,000 sessions each month.
Read the full story at http://www.prweb.com/releases/2013/7/prweb10954345.htm.