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Child's Play Communications President Stephanie Azzarone to Speak at iKids 2014 and Digital Kids Conference in New York City(January 29, 2014)
NEW YORK, NY (PRWEB) January 29, 2014
Stephanie Azzarone, President of Child's Play Communications, will talk to marketers about the digital habits of moms at the Kidscreen-sponsored iKids 2014 and the Digital Kids Conference in New York City on February 13th and 18th respectively. Azzarone will cover the latest trends in reaching tech-savvy moms and reveal the results from a recent Childs Play Communications survey on moms and mobile apps.
Azzarones iKids workshopMaking Sense with Digital Marketing: How to Cut Through All the Noise and Get Noticedwill offer key insights on the marketing and promotional strategies, tactics, and tools needed to guide digital goods, such as apps or websites, to their fullest potential.
Similarly at the Digital Kids Conference, Azzarone will be part of a panel called Deciphering Market Research, which will give brand owners valuable insight into how todays kids behave, play and interact in the digital space. Azzarone will debut results from a recent surveyconducted by Childs Play Communicationson what moms look for when buying apps and the sources that impact their decisions.
Tech companies trying to reach kids ultimately need to understand that moms are the gateway, says Azzarone. As marketers, it is important to find out what moms love, what they hate and what to do in order to win their approval and loyalty.
iKids is an annual conference exploring the intersection of mobile content, social media and web entertainment for kids sponsored by Kidscreen and immediately following the annual Kidscreen Conference. Held in conjunction with Toy Fair, the Digital Kids Conference provides detailed insight on how to create best-selling digital toys, games and media services for kids.
For more information about Azzarones presentations, please visit http://ikidsevent.kidscreen.com/2014/sessions/66123/makingsensewithdigital/ or http://digitalkidscon.com/schedule/.
Childs Play Communications specializes in connecting companies with moms through public relations, social media, word-of-mouth and online marketing. For more information on Stephanie Azzarone and Childs Play Communications, visit
About Childs Play Communications:
Child's Play Communications is the leading agency specializing in public relations, social media, content development, word-of-mouth communications and online marketing for products and services targeted to parents. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro, Reading Rainbow and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom and Digital Dads, the company's network of bloggers. For additional information, please visit our Web site at http://www.ChildsPlayPR.com, our blog, like us on Facebook, or follow us on Twitter or Pinterest.
Read the full story at http://www.prweb.com/releases/2014/01/prweb11532572.htm.