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CMGE Hosted Press Conference on Aug 2 -- New Products and Strategies Announced

(August 04, 2014)

HONG KONG, Aug. 4, 2014 (GLOBE NEWSWIRE) -- China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), the largest publisher and a leading developer of mobile games in China, hosted its "CMGE new product launch press conference" in Shanghai Pudong Shangri-La hotel on August 2, 2014. CMGE announced a series of strategic partnerships with some of the world-top IP owners and game companies. In addition, CMGE has started to create its proprietary IP.



During the conference, CMGE officially announced that it has obtained rights to develop and publish mobile games in China on several world-top IPs such as One Piece, Naruto, Ikkyuu San, and rights to publish classics in China such as Uncharted Water 5, The King of fighters '97, Samurai Spirits II, Metal Slug 2, Knights of Valour: Super Heroes and Oriental Legend. CMGE has been self-developing an IP called Hero's Blade, whose worldview and sound are produced by world-class team who produced LOL and Fates Forever before. CMGE is going to develop mobile games on Hero's Blade and further create related products such as cartoons and goods. CMGE has become the top sponsor for WECG. CMGE's Crisis Action, the world's first FPS competitive mobile game, and Dance Everyday, a unique 3D dance theme game, have been selected to be the official mobile game titles in the WECG. 51PK game battle platform, which supports multi-screen interactive and real-time battle, is officially launched today on August 4. CMGE has cooperated with SNK Playmore Corporation and IGS, the two arcade game giants and other domestic arcade game developers, as well as a number of mobile network operators, smart phones, PAD, smart TV and smart TV box companies to promote the 51PK game platform. Finally, CMGE announced that it has obtained rights to develop mobile games on Shaolin theme.



Mr. Ying Shuling, responsible for CMGE's publishing business, said: "Mobile game era has arrived. E-Sports will also become the trend of future gaming market as WECG has become very influential in the game industry. CMGE has great honor to be in this revolution and will work together with all partners to push forward the development of e-Sports."


"CMGE has made great achievements in accumulation of IP and cooperation with world-class companies," said Xiao Jian, CEO of CMGE. "CMGE is dedicated to establish its brand identity associated with Fun, Trust and Dream."




About CMGE



CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and Hong Kong. The Company's stock is traded on NASDAQ under the symbol CMGE. For more corporate and product information, please visit CMGE's website at http://www.cmge.com.



Safe Harbor Statement



This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CMGE's growth strategies as well as business plans; its future development, results of operations and financial condition; its ability to continue to develop new and attractive products and services; its ability to continue to develop new technologies or upgrade its existing technologies; its ability to attract and retain users and customers and further enhance its brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; and competition in the mobile game industry. Further information regarding these and other risks is included in CMGE's annual report on Form 20-F for the year ended December 31, 2013 and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.


CONTACT: For investor and media inquiries, please contact:
China Mobile Games and Entertainment Group Limited
Tel: +852 2700 6168
E-mail: ir@cmge.com

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