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BuzzBehind(TM) Redefines eCommerce Buzz With 'Amplified Recommendation Marketing(TM)'Innovative New Platform Automatically and Seamlessly Compensates Consumers for the Value of Their Recommendation (May 29, 2014)
SILICON VALLEY, CA -- (Marketwired) -- 05/29/14 -- A group of serial entrepreneurs with ties and experience in Silicon Valley today announced the launch of BuzzBehind, the first "Amplified Recommendation Marketing" company to leverage and monetize the value of the consumer recommendation in the digital marketplace. By allowing a consumer to recommend products automatically and seamlessly through their favorite social media networks -- and receive adequate and fair compensation accordingly -- BuzzBehind amplifies the visceral power of the recommendation to create an authentic marketing buzz behind virtually any digital product -- such as music, eBooks, games, apps, and coupons.
"BuzzBehind is positioned to deliver an entirely new shift in the eCommerce paradigm with Amplified Recommendation Marketing," said Jon Bender, CEO and president of BuzzBehind. "Simply put, Amplified Recommendation Marketing states that a consumer's recommendation is so valuable in today's marketplace that the consumer should be adequately and fairly compensated and/or tangibly appreciated when they give it, rather than be expected to volunteer their recommendation for free. It's far more effective than even the most sophisticated tracking advertising, which has evolved into a background of ubiquitous white noise. Furthermore, since recommendations aren't posted anonymously to a website, but are being made more public and viral through an individual's social media channels, their integrity and authenticity are secured. After all, who wants to spam their friends?"
BuzzBehind's unique business structure utilizes a global affiliate community of social media entrepreneurs to amplify the power of its recommendation marketing platform, creating the potential for unprecedented viral exposure of digital content. The way it works is simple. A BuzzBehind affiliate sends a prospect to BuzzBehind's expanding marketplace of digital content. The prospect shops around and chooses content they would like to sample or have. After reviewing the sample, prospective customers can purchase the product, or be compensated for the value of their recommendation by receiving a free copy of the product in exchange for agreeing to promote it to their own social media connections using the BuzzBehind automated platform.
The responsible BuzzBehind affiliate who referred the new customer gets a commission when a purchase is made or even if a sample is downloaded -- thanks to BuzzBehind's unique financial model. Similarly, the creator of the content, who is being promoted using BuzzBehind's platform and marketplace at no cost, gets paid a royalty commission from any cash sale. In addition to free enrollment and royalty commissions, content creators receive a free list of all prospects that downloaded the sample of their work or purchased it using either money or the value of their viral recommendation. Capturing customer data is common for eCommerce, but sharing it with original content providers is unique. This is a significant change from how current eCommerce is done and gives content creators a powerful tool for promoting future products, while helping customers stay up to speed with new releases from their favorite artist, writer, or business coupon or promotion.
"What makes BuzzBehind different from other digital eCommerce sites is that any of the products/offers within its expanding marketplace of digital content can be paid for with the value of one's recommendation, or social currency," added Bender. "As a content creator, it just makes sense to let a customer use the value of their social currency to either purchase or promote your product, allowing you to get paid in both sales and a virally growing list of those who love your product enough to recommend it socially. It provides a no-cost way of accessing the global marketplace with their work, delivering visibility that is hard to achieve on large eCommerce sites where an artist's work is buried so deep in the results that it is often never found. At the same time, if you are an aspiring entrepreneur anywhere in the world, it provides a unique opportunity to join a vast affiliate network and get paid for simply helping others socially recommend products that they like as well as be compensated for those products you recommend to your own social media network."
Readers can view a quick video to learn more about BuzzBehind at http://vimeo.com/93490125.
BuzzBehind is the first digital content marketplace to combine recommendation marketing with the personal connectivity of social media and affiliate marketing, all tightly integrated in a very effective sales platform designed to deliver viral exposure for virtually any digital product -- including music, eBooks, games, apps, and virtual coupons and promotions. More information is available at www.buzzbehind.com.
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