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Blue Calypso Teams With the Association of Network Marketing Professionals to Promote International Convention in Dallas, March 27-30

(March 27, 2014)



  • SOCIALECHO digital word-of-mouth campaign to help drive ticket purchases


  • DashTAGG to be official mobile gamification platform


  • Demonstrating to target international audience of 1,000



DALLAS, March 27, 2014 (GLOBE NEWSWIRE) -- Blue Calypso, Inc., (OTCBB:BCYP), developer of digital innovation intellectual property, products and services, executed a campaign to increase membership and convention attendees via SOCIALECHO™ and was chosen to run DashTAGG™ as the official mobile gamification platform at the Association of Network Marketing Professionals (ANMP) International Convention in Dallas, March 27 - 30.



"Social amplification and gamification have become increasingly important avenues for brands to engage communities and reach new audiences," said ANMP President Garrett McGrath. "Blue Calypso's social marketing technology will help us increase awareness and excitement about our historic 10th annual convention and grow our membership. First, at this year's international convention in Dallas, DashTAGG will create fun interaction among attendees and deeper engagement with the training and events. Second, the SOCIALECHO digital word-of-mouth marketing will exponentially increase our number of members and attendees for next year through an easily implemented social media campaign that incentivizes our membership to share information about the conference using their social media networks. We believe it will provide a richer experience for everyone and help our mission to elevate our profession worldwide."



"We immediately saw the incredible value Blue Calypso's DashTAGG platform could bring to the ANMP's international convention in terms of getting the word out and creating engagement between attendees and their social networks," says Networking Times Editor in Chief Dr. Josephine Gross. "That's why we introduced this mobile gamification program to the ANMP and provided the sponsorship for the first campaign of its kind in the network marketing space."


"We are honored to partner with ANMP, the leading association for network marketing professionals, and Networking Times, the premier educational journal for network marketing professionals," said Bill Ogle, CEO of Blue Calypso. "This audience has a strong interest in leveraging customer relationships to increase brand loyalty and drive revenue. As such, this group of potential clients will experience the power of our services firsthand."




About ANMP



Top leaders, trainers, and professionals from within the Network Marketing community have come together around a core belief: Strength Comes from Unity. Today the Association of Network Marketing Professionals (ANMP) is the premier association uniting Network Marketing professionals worldwide — distributors, company owners and executives, as well as strategic partners of the Network Marketing community. We provide education and resources, advocate for and celebrate not only the profession itself, but also all those who are building careers and generating incomes within the Network Marketing community. Together we are elevating the entire profession to a whole new level of public awareness, credibility, partnerships, education, service and global reach. For more please visit www.anmp.com



About Networking Times



Networking Times is the premier educational journal for network marketing professionals worldwide, available in bookstores and selected newsstands across North America, as well as by subscription — online and in print. The authentic voice of the networking profession, Networking Times provides generic training and education, focusing on the practical skills — what to say, what to do — and cultivating the right mindset to be successful in the world of networking today. Subscriptions and single or back issues can be purchased directly from www.networkingtimes.com.



About DashTAGG™



DashTAGG is a unique social mobile game of "tag" where players take pictures of each other to earn points and win prizes and awards. It is geared to increase event participation and interaction while growing visitor-to-buyer conversion rates. Games are sponsored by retailers or events which provide physical locations to activate "TAGGs" by scanning specific QR codes. Game sponsors may offer cool prizes, merchandise, trophies and access to exclusive events like parties, shows and concerts. For more please visit www.dashtagg.com



About SOCIALECHO™



Via email or social post, companies direct customers and fans to a branded microsite designed, built and managed by Blue Calypso. SOCIALECHO makes it easy for them to learn more the company's campaign, and pass the content along to their friends on Facebook, Twitter, LinkedIn, blogs and via email - with one simple click.



About Blue Calypso, Inc.



Blue Calypso, Inc. (OTCBB:BCYP) develops digital innovation products and services for the social media marketplace using its patented IP portfolio. The company enables businesses to employ digital advertising to share and socialize brand content as well as track performance, monitor engagements and gather robust analytics – all at lower costs than traditional marketing. Already, Blue Calypso has attracted a handful of large, well-known consumer facing companies in automotive, retail, travel and consumer goods. Blue Calypso licenses its IP in addition to offering digital innovation services through Blue Calypso Labs and solutions including POPSHARE™, SOCIALECHO™, EMGAGE™ and DashTAGG™. For more about the company please visit www.bluecalypso.com



Forward Looking Statements



Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.



Investor Relations:

LHA

Cathy Mattison and Kirsten Chapman

415-433-3777

blue@lhai.com





Blue Calypso


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