Company News: Page (1) of 1 - 07/31/14 Email this story to a friend. email article Print this page (Article printing at page facebook Announces World's First Multi-Item Price Comparison Site With Integrated Crowdsourced Couponing

Lighter Capital Invests $300k to Help Reach New Users Faster (July 31, 2014)

NEWPORT BEACH, CA -- (Marketwired) -- 07/31/14 -- has released a new version of its popular online shopping service that automatically integrates crowdsourced coupons with proprietary multi-item price comparison technology. The integration is a first of its kind in e-commerce. Sites like RetailMeNot offer crowdsourced coupons but lack price comparison -- a feature that is critical in today's fast-paced online shopping environment -- and price comparison sites such as Pricegrabber don't offer crowdsourced coupons.

To accelerate adoption of its new service, has raised $300k from Lighter Capital, a pioneer in revenue-based financing. is a profitable company that began as a site for buying college textbooks. Today, it's the leading online source for cheap textbooks, saving students $1,000 per year on average. In 2012, began offering a wide variety of consumer products, from games and gadgets to lawnmowers, all of which could be price compared at The service is now used by millions of consumers annually. Lighter Capital's investment is the first time has taken external capital under current ownership.

Crowdsourced coupons is a multi-billion dollar industry that has become an essential part of online retail. Shoppers find and contribute millions of coupons to online shopping sites annually, saving consumers countless dollars while democratizing e-commerce for everyone. Using the new service, consumers are able to search for coupons by store or category, browse current coupons, or "suggest a coupon" by manually entering any valid discounts they find on the Internet, into the coupon database. This allows users to "share the wealth" with fellow shoppers. BIGWORDS' staff curates all coupons to verify their validity before publishing them to the public.

"What we're introducing today is a major step forward for's proprietary Multi-Item Price Optimization™ technology and for online shopping in general," said Jeff Sherwood, CEO at "Crowdsourced coupons are fantastic, but product prices on the Internet are dynamic, which means that some stores may undercut others' prices either with prices, coupons, or shipping rates. By combining price comparison data science with crowdsourced coupons, we're ensuring that shoppers get the absolute best deal for all the products they're buying online."

"We think what is doing is a game-changer for e-commerce," said BJ Lackland, CEO at Lighter Capital. "Price optimization and crowdsourced coupons are huge markets independently, but never before have they been offered together. If you look at the valuations of companies in either market, you get a sense for what's possible with We are very excited to be part of this huge opportunity."

About BIGWORDS is owned by Bigger Words, Inc., based in Newport Beach, CA. Since 2001, the price comparison site has been saving consumers money through its proprietary Multi-Item Price Optimization™ technology. BIGWORDS stays on top of the multitude of retail business models, so that consumers can rely on it to find the cheapest product every time.

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