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Award-Winning and Kid-Invented BrickStix® Launch in Toys"R"Us® Stores Nationwide(December 14, 2013)
Wayne, NJ, December 14, 2013 --(PR.com)-- When he was nine years old, Greyson MacLean wished to customize his LEGO® bricks to create builds inspired by his imagination. Some days he wanted a brick to be a newspaper, another day a clock or a control panel, even a window. Greyson shared this idea with his family, who helped him bring his toy accessory invention to life – BrickStix® Cling Decals and BrickStix® Reusable Stickers.
BrickStix Cling Decals are reusable, removable and re-“stickable” clings made for plastic building bricks. Similar to a window cling, the decals working using static, and can be used over and over again. They can even be washed if they get dirty! BrickStix Reusable Stickers are repositionable adhesives made for plastic building bricks. They work using an adhesive, but won’t leave residue behind. So, when it’s time to build something new, stickers come off clean! The Stix Storage book has themed pages to house BrickStix Cling Decals and Reusable Stickers when they are not in use.
“Year after year, we recognize a continuing affinity for construction play, whether LEGO learners are creating their very first car, or more experienced builders are completing a rolling battle tank,” said Jamie Uitdenhowen, Vice President, General Merchandise Manager, Toys“R”Us, U.S. “With BrickStix, we are excited to provide brick world enthusiasts a new way to express their creativity. These affordable add-ons are a fantastic option for kids and kids-at-heart interested in further customizing their construction creations.”
The invention was an instant success, winning the 2011 Oppenheim Toy Portfolio Gold Seal Award and the 2012 Creative Child Product of the Year Award, while Greyson himself landed the 2011 TAGIE Young Inventor of the Year. He made personal appearances on Conan and The Martha Stewart Show, and has been featured in numerous media outlets, including Entrepreneur magazine and TIME for Kids.
Made in the USA, BrickStix Cling Decals, Reusable Stickers and Stix Storage Books can be found at Toys“R”Us stores nationwide.
BrickStix LLC is the world’s only manufacturer of reusable sticker and cling decal accessories for plastic bricks like LEGO® and MEGA BLOKS®. Headquartered in Hartland, Wisconsin, BrickStix products are patented in the United Kingdom and patent pending in the United States, China, Australia, Canada, Denmark and Germany. The company is committed to improving children's lives through support of charities like the I Back Jack Foundation for pediatric cancer research. Additional information about BrickStix can be found at BrickStix.com. Follow BrickStix on Facebook at Facebook.com/BrickStix and on Twitter at Twitter.com/BrickStix.
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