Company News: Page (1) of 1 - 07/25/14 Email this story to a friend. email article Print this page (Article printing at page facebook Asks Why Couples Cheat

  (July 25, 2014)

HILLSBOROUGH, N.C., July 25, 2014 /PRNewswire/ (, America's most trusted source for adult products, is back this month with their latest finding on couples' sexual habits. This time, the company asked over 1,000 adults their reasons for cheating - and their answers may shock you.

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While many cheaters cite the excuses expected ("sexual boredom," 20%; "I was lonely," 23%; "I fell in love," 16%), nearly 45% said "It just happened," and 33% said because "it was exciting." Respondents were allowed to choose multiple answers, and other excuses included 8% with "I thought I could get away with it," and 6% with "I felt I deserved it."

"As long as there have been couples, there has been cheating," says Dr. Kat Van Kirk, resident sexpert for "My hope is that with honesty, communication and knowledge of so many other options... cheating and all the negativity that goes with it can be avoided."

"Adam & Eve encourages adults to enjoy monogamy without monotony," says Director of Marketing Chad Davis. "People cheat for different reasons, but believes that open communication andthe use of erotic toys, games and novelties can help keep the spark alive for couples."

The web-based survey, conducted by an independent third party survey company, of over 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices. "Sex Chat with Dr. Kat" can be found on podcasts through iTunes or Her new book, "The Married Sex Solution: A Realistic Guide to Saving Your Sex Life," can be found on

For more information about Adam & Eve, visit their website at For additional information on Adam & Eve, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or


SOURCE Adam & Eve

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